Lovely Package

Curating the very best packaging design


August 20, 2013 | 3 Comments

Designed by MR BLACK | Country: Australia

“We know MR BLACK isn’t for everyone, it’s not some cloying sickly sweet kiddie drink. It’s a rich, cold drip coffee liqueur for those who appreciate good coffee so our packing needed to speak to that. At MR BLACK we’re lovers of creative culture, so we knew we had to get a local artist in to help complete the product. At the same time, we didn’t want it to be an overpowering element of the design or to draw attention from the liquid inside.

Sydney artist Dale Bigeni created an original artwork for the bottle that is screen printed on the back face, revealing only as the liquid is drunk. This allows us to have quite a bold and minimal design on shelf, but has some interest and playfulness once taken home. At the end of the day, we just wanted MR BLACK to look as good as it tastes.”


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3 Responses to “MR BLACK”

  1. Clip Creative and PR
    August 21st, 2013 @ 8:32 am

    Not sure if i’d like it but The designs are very effective on the eye. Keep up the good work.

  2. DAB
    September 24th, 2013 @ 3:00 am

    Fantastic and eye-catching design. Thanks for sharing.

  3. Sarah
    March 24th, 2015 @ 2:40 am

    I love design that encourages action. The thought of how quickly I would drink it to see the design, I bet they found repeat purchase went up.

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Lovely Package

Curating the very best packaging design