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Mr. Burglar Whiskey

July 5, 2009 | 10 Comments


Designed by Fantasist | Country: Romania

“A self initiated project to design the packaging for a whiskey bottle.

The idea: I wanted to tell the real story behind the brand through the packaging itself. Thus, Mr. Burglar is born, a brand with an attractive packaging meant to highlight an intrinsic peculiarity of high quality spirits. The central element is Mr. Burglar himself, a gentleman whose style matches the essence of the brand.

To further enhance the concept I used thermosensitive paper. Once buyer touches the label, their fingerprints become visible, creating a tactile connection with the product.”







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10 Responses to “Mr. Burglar Whiskey”

  1. annemjw
    July 5th, 2009 @ 9:27 am

    Oh man, I love this so much. Gorgeous!

  2. D
    July 5th, 2009 @ 10:43 am

    Very nice packaging.
    One pointer, the designer is from Romania.

  3. Tim
    July 5th, 2009 @ 9:57 pm

    Really love the idea of the thermosensitive paper – such an appropriate solution (could even be the solution in itself). The stroke around the text in the logo looks strange with a white background, but on the bottle it looks really nice.

  4. Rock
    July 6th, 2009 @ 1:34 am

    The Mr. Burglar character really helps create a beautiful logo.

  5. Kyle Gallant
    July 6th, 2009 @ 5:51 am

    The fact that it’s heat sensitive is the major sell for me, very well thought out! The colour of the bottle, and the dark brown of the label are stunning together.

  6. daniel
    July 25th, 2009 @ 12:29 pm

    It’s very important to note that in order for a whiskey to be considered a scotch it must be produced in Scotland. There would be no such thing as a scotch whiskey produced in England.

  7. Mark Christensen
    October 21st, 2009 @ 1:45 am

    I would like to know it its even possible to BUY this damn whisky?

  8. R. May
    December 23rd, 2011 @ 8:32 pm

    Can I buy this product in Ontario, Canada??

  9. Kyle
    March 5th, 2012 @ 6:46 am

    It may also be useful to note that a Scotch is spelled “whisky” without the “e”.

  10. Matt
    June 26th, 2012 @ 5:44 am

    Nice design and all, but you’ve completely misunderstood the product.

    It could possibly work as a blended whisky, but for a malt you’re way off the mark. Maybe a little bit of research before you jump on illustrator would be a good idea in future. At the very least establish what scotch whisky is and where it’s produced.

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