Lovely Package

Curating the very best packaging design

Muskoka Brewery

August 30, 2011 | 4 Comments

Designed by Rethink | Country: Canada

“A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.”


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4 Responses to “Muskoka Brewery”

  1. Jordan
    August 30th, 2011 @ 3:53 pm

    The bottles look great! The graphics are really nice and clean — Minimalism at its best!

    Rethink is probably one of the best agencies in Canada so I can see why its so good.

    This is something that I would probably buy purely based on packaging. The funny thing about the beer industry and myself is I don’t have loyalty to any of the brands because there are some many new breweries coming out with beautiful packaging!

  2. Mike Laba
    September 6th, 2011 @ 8:09 am

    Sweet…thanks for the love! We’re pretty fired up with the new branding and packaging.

    The one thing I will say about working with Rethink on this project…we had a ton of fun landing where we did.

    Love your site.


    Mike Laba
    Director of Marketing
    Muskoka Brewery

  3. Jim Moss
    September 6th, 2011 @ 10:00 am

    I couldn’t think of a more appropriate design or pallet to represent this brand. Simple, Bold, Identifiable, with an authentic handcrafted appeal. Am I describing the packaging or the product? As it should be, the description holds true for both.
    Well Done, I’d put this forward for an award winning re-branding if I knew of the place to do it!


  4. Coroado
    January 5th, 2012 @ 8:17 am

    i love the design – it’s stunning!
    i’m not so sure about the illustrations – although they are AMAZING examples of fantastic design, the subject matter is touchy in the beer industry.

    for example the guy swimming on the neck of the bottle of Mad Tom, or the car driving (complete with speed lines!) on the side of the dark ale – all questionable activities to place on the side of an alcoholic beverage.

    im surprised it was approved by the client – but more credit given to the designers!

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Curating the very best packaging design