Designed by: PepsiCo Design & Innovation
Country: United States

Must Men

mustmen1

Designed by Oi Design Studio | Country: Israel

The Brief: When The Strauss group fixed the intention of launching a  series of consumer products aimed at men, they requested that we devise a marketing concept for the new products  of ‘MUST’, starting with the packaging that will project a strong difference from competitors products on the shelf.

The Solution: ‘Must – Men Collection’ – chewing gum for men only. We chose a collection of illustrated Presenters:  male types that we all know and admire – go-getters, women love these men and boys copy them. We put them on metal containers which are especially masculine and gave to each presenter a stage for his male life philosophies.”

mustmen2

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Motivational Sock Packaging: A Good Start to Your Day

Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.

Designed by: PepsiCo Design & Innovation
Country: United States

Must Men

mustmen1

mustmen1

Designed by Oi Design Studio | Country: Israel

The Brief: When The Strauss group fixed the intention of launching a  series of consumer products aimed at men, they requested that we devise a marketing concept for the new products  of ‘MUST’, starting with the packaging that will project a strong difference from competitors products on the shelf.

The Solution: ‘Must – Men Collection’ – chewing gum for men only. We chose a collection of illustrated Presenters:  male types that we all know and admire – go-getters, women love these men and boys copy them. We put them on metal containers which are especially masculine and gave to each presenter a stage for his male life philosophies.”

mustmen2

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