Must Men

December 28, 2009 | No Comments

mustmen1

“The Brief: When The Strauss group fixed the intention of launching a series of consumer products aimed at men, they requested that we devise a marketing concept for the new products of ‘MUST’, starting with the packaging that will project a strong difference from competitors products on the shelf.

The Solution: ‘Must – Men Collection’ – chewing gum for men only. We chose a collection of illustrated Presenters: male types that we all know and admire – go-getters, women love these men and boys copy them. We put them on metal containers which are especially masculine and gave to each presenter a stage for his male life philosophies.”

mustmen2