Lovely Package

Curating the very best packaging design

My Olive Tree

April 8, 2013 | 6 Comments

Designed by mousegraphics | Country: Greece

“The brief: “we have been producing olive oil for many years, growing trees in our family’s homeland in the Peloponnese. We now want to bottle it, mainly as a present for our friends and family”. The target audience: foreign clientele. People who can appreciate product provenance and family care.”

The design: it is very rare for a client to come to us with the simple request of “creating a family gift” and this is exactly what happened in this case. We were asked to create a product identity -naming and packaging design of a product – which was meant to address first of all the members of a Greek family of olive oil producers in Karpofora, Messinia. We had to pay tribute to a strong, living tradition and this is exactly what we did.”

“We used a children’s drawing that conveys in the most direct way a lineage in the form of a tree and we placed every family member’s name on its branches. We named the product, “My olive tree” because this is exactly what it is: the precious olive tree which, identified with one family tree symbolizes the bonds, efforts and legacy of this one family and is offered to a number of other such families around the world, in the form of an ‘olive oil’ present.”

Comments

6 Responses to “My Olive Tree”

  1. Narcissus Ilustrius
    April 8th, 2013 @ 11:14 am

    Austere and elegant! Not bad.

  2. Selena
    April 8th, 2013 @ 11:43 am

    This is such a good idea. It reminds me of when elementary kids have to draw their family trees. So sweet!

  3. lenide pierre-Antoine
    April 8th, 2013 @ 7:18 pm

    More info. Needed on how and where product is available.

  4. Yuna
    August 27th, 2013 @ 11:20 pm

    Simple and good!!

  5. My Olive Tree
    September 19th, 2013 @ 2:06 am

    You can find our contact details at our website:

    http://www.myolivetree.eu

    We will happy to hear from you

  6. Frederico Garcia
    October 15th, 2013 @ 10:34 am

    Could you provide me more information about the factory of the “My Olive Tree” bottle, and the packages in use by such brand, in order to have similar solutions – they are absolutely fantastic!

    I am starting up an olive oil project in Portugal and I consider that the image, branding, and comunication are the tools where I must invest, despite the quality of the product, to be able to enter in this market.

    Hope to have notice from you soon,
    Best regards,

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