Designed by: PepsiCo Design & Innovation
Country: United States

Confectionery Packaging Design

My Sweets

by Chris Zawada
April 1, 2009
4247

Designed by Tithi Kutchamuch | Country: United Kingdom | Fonts: Helvetica

“I buy Twix extra because it’s only 10p more expensive than regular one. I finish it in one go, and feel guilty for the rest of the day.

Bargain food persuades people by playing with the value of money, which has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc.

Can design make people buy food that offers LESS?

*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre”

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Designed by: PepsiCo Design & Innovation
Country: United States

Confectionery Packaging Design

My Sweets

by Chris Zawada
April 1, 2009
4247

Designed by Tithi Kutchamuch | Country: United Kingdom | Fonts: Helvetica

“I buy Twix extra because it’s only 10p more expensive than regular one. I finish it in one go, and feel guilty for the rest of the day.

Bargain food persuades people by playing with the value of money, which has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc.

Can design make people buy food that offers LESS?

*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre”

mysweets2

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