My Sweets
April 1, 2009 | 9 Comments
Designed by Tithi Kutchamuch | Country: United Kingdom | Fonts: Helvetica
“I buy Twix extra because it’s only 10p more expensive than regular one. I finish it in one go, and feel guilty for the rest of the day.
Bargain food persuades people by playing with the value of money, which has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc.
Can design make people buy food that offers LESS?
*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre”
Comments
9 Responses to “My Sweets”
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April 1st, 2009 @ 8:27 am
Oh my snap! I love everything about this! As a designer I can’t help but appreciate the simplistic packaging but it’s the pixel chocolate that really made me smile.
April 1st, 2009 @ 9:47 am
fantastic!
April 1st, 2009 @ 11:14 am
fantastic!
April 1st, 2009 @ 2:25 pm
oh i LOVE this tetris-like chocolate bar. and the packaging/concept is truly amazing.
April 3rd, 2009 @ 6:49 am
this is brilliant. the concept and the formalities of it are so interesting.
April 10th, 2009 @ 3:15 am
omg, where can i buy this?
its adorable!
August 30th, 2009 @ 4:40 pm
[...] My Sweets lovelypackage.com/my-sweets – view page – cached #Lovely Package® . The leading source for the very best that package design has to offer. RSS Feed — From the page [...]
October 9th, 2009 @ 1:31 pm
You’ve clearly flipped you cloggs… Nobody wants to pay extra for less, when it’s framed like that. They will pay much much more for better or best, and accept less of it, if the perception is high value.
November 22nd, 2010 @ 7:13 am
[...] and solution to this with Pixel Chocolate. It’s really amazing. This is also featured in Lovely Package and a unique package [...]