Lovely Package

Curating the very best packaging design

My Sweets

April 1, 2009 | 7 Comments


Designed by Tithi Kutchamuch | Country: United Kingdom | Fonts: Helvetica

“I buy Twix extra because it’s only 10p more expensive than regular one. I finish it in one go, and feel guilty for the rest of the day.

Bargain food persuades people by playing with the value of money, which has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc.

Can design make people buy food that offers LESS?

*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre”





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7 Responses to “My Sweets”

  1. Kathleen at Twig & Thistle
    April 1st, 2009 @ 8:27 am

    Oh my snap! I love everything about this! As a designer I can’t help but appreciate the simplistic packaging but it’s the pixel chocolate that really made me smile.

  2. Euan
    April 1st, 2009 @ 9:47 am


  3. alyson
    April 1st, 2009 @ 11:14 am


  4. emily
    April 1st, 2009 @ 2:25 pm

    oh i LOVE this tetris-like chocolate bar. and the packaging/concept is truly amazing.

  5. lyn
    April 3rd, 2009 @ 6:49 am

    this is brilliant. the concept and the formalities of it are so interesting.

  6. Charlotte
    April 10th, 2009 @ 3:15 am

    omg, where can i buy this?
    its adorable!

  7. David
    October 9th, 2009 @ 1:31 pm

    You’ve clearly flipped you cloggs… Nobody wants to pay extra for less, when it’s framed like that. They will pay much much more for better or best, and accept less of it, if the perception is high value.

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Lovely Package

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