Apr 1, 2009
My Sweets
Designed by Tithi Kutchamuch | Country: United Kingdom | Fonts: Helvetica
“I buy Twix extra because it’s only 10p more expensive than regular one. I finish it in one go, and feel guilty for the rest of the day.
Bargain food persuades people by playing with the value of money, which has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc.
Can design make people buy food that offers LESS?
*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre”
8 Comments, Comment or Ping
Kathleen at Twig & Thistle
Oh my snap! I love everything about this! As a designer I can’t help but appreciate the simplistic packaging but it’s the pixel chocolate that really made me smile.
Apr 1st, 2009
Euan
fantastic!
Apr 1st, 2009
alyson
fantastic!
Apr 1st, 2009
emily
oh i LOVE this tetris-like chocolate bar. and the packaging/concept is truly amazing.
Apr 1st, 2009
lyn
this is brilliant. the concept and the formalities of it are so interesting.
Apr 3rd, 2009
Charlotte
omg, where can i buy this?
its adorable!
Apr 10th, 2009
David
You’ve clearly flipped you cloggs… Nobody wants to pay extra for less, when it’s framed like that. They will pay much much more for better or best, and accept less of it, if the perception is high value.
Oct 9th, 2009
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