Lovely Package

Curating the very best packaging design

My World Wine

January 16, 2010 | 4 Comments


Designed by DesignersJourney | Country: Norway

“We created a series of hand drawn maps colored by aquarelle embracing each box, accompanied by a series of illustrations highlighting what is unique about each country.”









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4 Responses to “My World Wine”

  1. Sophie
    January 17th, 2010 @ 7:14 am

    Have to disagree; for me, this really doesn’t work. You can’t shake that tacky wine-in-a-box image, and the aquarelle illustrations (although beautiful in their own way) makes the wine feel like a children’s toy. Especially when coupled with the ‘My World’ name reminiscent of so many children’s toys (My Little Pony, My First Kitchen/Puppy/Tool Kit etc). It looks like, of all the incongruous ideas, wine for kids!

  2. Daryl Woods
    January 18th, 2010 @ 2:13 pm

    I am currently working on a bag-in-box wine packaging solution myself. Though I have a great deal of experience in the wine packaging field, the box is new for me. I was surprised by one of the stipulations insisted upon by my client’s buyer. The design must feature a visual reference to wine whether it be a glass or pour shot. I don’t like the constraint. My ideas would be better designs without it. Yet when I first saw the box above, I had to wonder what it contained.

  3. Isaac Arthur
    June 1st, 2010 @ 4:52 pm

    This is freaking gorgeous!

    I want to drink it ’til my head explodes!

    Good or bad — you be the judge.

  4. Matías
    June 3rd, 2010 @ 9:02 am

    Las Islas Malvinas Son Argentinas. Es un producto producido en argentina, y debería mostrarlas como argentinas.

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Lovely Package

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