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Cheap Rivotril tablets, "For the first time we dare to face the world completely naked. Buy Rivotril online, We launch a bottle with no label and no logo, to manifest the idea, Hawaii HI , Billiga Rivotril apotek, that no matter what’s on the outside, it’s the inside that really matters, Rivotril online kopen. Rivotril cheap, The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual identities. Off course it is also a wonderful piece of delicate and minimalist design, αγοράσετε Rivotril, Köpa Rivotril online, a true collectors item” says Kristina Hagbard, Global PR Manager at The Absolut Company, buy Rivotril cod. Um Rivotril online, ABSOLUT was one of the first commercial brands to openly embrace the LGBT (Lesbian, Gay, where to buy Rivotril, Rivotril c.o.d., Bisexual, Transgender) community and its ads have appeared in gay media since 1981, billig Rivotril apotek. With this initiative, ABSOLUT is again showing its support for the LGBT community, cheap Rivotril tablets. Osta Rivotril, “There are too many clichés associated with the LGBT community. LGBT people are often referred to as one homogenous group but when you think about it: does a 60-year old lesbian woman from South Korea necessarily have that much in common with a 20-year old gay man from Berlin, buy generic Rivotril, Cheap Rivotril no rx, or a Brazilian transgender person of indeterminable age?” Kristina Hagbard continues. “By challenging labels and prejudice we want to explore problems around this subject, Wyoming WY Wyo. , Bestill Rivotril online, and at the same time promote a more diverse, vibrant and respectful world, cheap Rivotril no prescription. Rivotril discount, The limited edition bottle will be launched globally in October 2009. It is the original ABSOLUT bottle, Rivotril pedido en línea, Billige Rivotril Apotheke, designed by Swedish designers Gunnar Broman and Hans Brindfors in 1979, but without the ABSOLUT logo and label, New Hampshire NH N.H. . Virginia VA Va. , A discrete and easily removed sticker with the campaign manifesto encourages consumers to discard their labels and to visit absolut.com/nolabel – a blog discussing labels and prejudice associated with the LGBT community. ABSOLUT is also introducing a No Label fan page on Facebook, billige Rivotril apotek, Ordering Rivotril online legally, together with a Facebook app, which users can activate to show their support of a world without prejudice."
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11 Comments, Comment or Ping
Gareth Coxon - Dot Design
Very clever, after all ‘less is more’
Oct 19th, 2009
Grabbins
Hmmmm…
…I’m not 100% convinced to be honest.
However, I do highly respect Absolut for making such a bold move!
Oct 19th, 2009
Nathan Downey
Could cause shopper confusion in-store however.. but spot-on as a promo.
“Less is always less. and less is beautiful.”
Oct 19th, 2009
Christine M.
I like the idea, it’s interesting really, Absolut have always been known for their bottle shape, which has been pushed through their advertising campaigns over the decades, that itself is a brand and identity, regardless if there iare labels or not, their target consumers will recognise it.
Oct 19th, 2009
akrokdesign
that bottle is absolute. so, it’s working. nice and bold.
Oct 19th, 2009
annemjw
Love it.
Oct 20th, 2009
Maja Pelc
I mean, it HAS a label, it’s just smaller and less visible. But with such a recognizable brand it’s still pretty clear what we’re talking about.
Absolut tried many things, so they had to continue suprising people, what else was there to be done…
Oct 21st, 2009
Puneet Thariani
The form is so good that even sans graphics it is absolut delight.
Oct 21st, 2009
Delna Funk
It think it great that Absolut feels that the brand is strong enough to carry itself even in a minimalist move like this. I love such an arrogant move, it’s confident, plus in point of sale it probably looks very cool!
Apr 2nd, 2010
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