Lovely Package

Curating the very best packaging design

Naked King

March 15, 2010 | 3 Comments


Designed by BeetRoot Design Group | Country: Greece

Brief: a new winemaker contacted us in order to provide a visual identity to their new wine. The wine is of extremely high quality, but free from any filtering or chemical treatments So it sits there exposed, without any chemical aid for the consumer to taste it.
Solution: “you could say that it was the king of wines …but a sincere one.”  the client said. That reminded us of the Hans Christian Andersen tale “The Emperor’s clothes” where the king sits naked and exposed for everyone to see who he really was. So we decided to name the wine “NAKED KING”. In order to visually present that, we designed the label of the bottle shaped like a crown and embossed the title NAKED KING instead of printing it. We wanted to show that way it would seem like a naked king, without anything on. For the wooden box we silk printed in the front the tale with big type like in a child book and highlighted the words “The king is naked”.








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3 Responses to “Naked King”

  1. Matthew Manos
    March 15th, 2010 @ 11:46 am

    a very strong design, I appreciate the lack-of-brand-branding here

  2. Oliver
    March 16th, 2010 @ 1:40 am

    absolute beautiful … classic elegant … like it

  3. Dea
    March 21st, 2010 @ 12:40 pm

    Love it, simple, elegant yet gets the message across, genius!

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Lovely Package

Curating the very best packaging design