Lovely Package

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Nalu Beads

April 22, 2011 | 9 Comments

Designed by Nalu Beads | Country: United Kingdom

“We insist on using sustainable packaging as our goal is to have the least possible impact on the globe. We have worked with some nice people from Atlas Packaging who helped us to develop a box that is made from a material which is 100% recyclable, compostable and bio-degradable. The packaging itself has a minimum of 70% recycled content. We’re taking local global!”

Comments

9 Responses to “Nalu Beads”

  1. Rebekah
    April 22nd, 2011 @ 10:33 pm

    Okay, I just had to comment. I’m going to call “the emperor has no clothes” on this item. How can you call yourself dedicated to sustainabilty when you use SO much packaging?! Those beads are tiny and the case is huge! Biodegradable or not, if they’re calling it Eco, it’s a large resource waste as designed. If they hadn’t claimed such environmental friendliness I wouldn’t have said anything. But as is, I had to say something. Thanks.

  2. The Printess
    April 23rd, 2011 @ 8:48 am

    Rebekah – you are so right. I was thinking exactly the same thing. It seems that people tend to forget that “Reduce” comes first when it comes to sustainability.

  3. MEREDITH GOSSLAND
    April 23rd, 2011 @ 9:09 am

    Rebekah! I am with you! What a joke! Sustainable….ha! Disgusting and ludicrous use of packaging. I would like to challenge those readers who are TRULY interested in sustainable packaging to offer alternative designs for this one! (Personally I would not work with this ungreen company.)

    The slogan we’re taking local global…just proves what a farce this company is! Can you imagine the shipping fuel used to transport all that air in that bulky packaging…..gobally?????

  4. Lovely Package
    April 23rd, 2011 @ 9:50 am

    This definitely feels like a case of green-washing. Companies need to realize that being ‘green’ and reducing your impact stems far beyond the use of a recycled substrate.

  5. Scot James
    April 23rd, 2011 @ 12:10 pm

    I really like the design, I’ve even ordered some for my girlfriend’s birthday, just so I can pinch the box! Looks like a genuine step in the right direction!

  6. Audrey
    April 25th, 2011 @ 1:08 pm

    Totally agree with Rebekah. They could be sold with just the string and the label. Forget the entire box! What a waste.

  7. Kelley Pounds
    April 26th, 2011 @ 9:36 am

    It does seem like excessive packaging until you realize that these are glass beads that need to be packed well for shipping and for arts & crafts shows, that people may be giving them as gifts and will need a box anyway, and that the top slides into the bottom, so you have display and gift box all in one. I think it’s a great idea!

  8. paintsaeattle
    October 19th, 2011 @ 10:48 am

    Nice a eco friendly designed.

  9. South Florida company
    January 28th, 2012 @ 1:07 am

    Nice biodegradeable product.

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