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Nijenrode

January 16, 2012 | 7 Comments

Designed by Redthumb | Country: The Netherlands

“A hand-crafted beer brewed in small batches in The Netherlands, Nijenrode is a much loved local secret amongst graduates from the Nijenrode University. Redthumb was asked to create a powerful brand identity and label that reflected the elite status of Nijenrode (without taking itself too seriously), yet was down-to-earth, and simple to produce. The label is single colour, making it straightforward and pure, and also providing the brand it’s own identity colour.”

Comments

7 Responses to “Nijenrode”

  1. Jeremy
    January 16th, 2012 @ 9:55 pm

    Looks just like Stumptown Coffee Roasters Cold Brew!!!!!!
    What a %^*+’n rip off!!!!!
    These ‘design’ students should be ashamed of themselves!
    HACKS!

  2. Rachel
    January 17th, 2012 @ 10:40 pm

    Gorgeous type.

  3. Gavin Arm
    January 17th, 2012 @ 11:48 pm

    Why thank you Jeremy for your elegant reaction. In a world of packaging there may always be similarities – especially to the untrained eye. Yes, after searching for your referenced coffee bottle, the both appear to use yellow on a dark bottle, amazing. I’m afraid here in Holland we won’t check for every bottle in every category in every country for similarities, and even then the design is not a ‘xxxxx rip-off’. Oh, and I’m not a student, I am an award winning designer with over 25 years experience, having been creative director at europes largest independent branding agency. ‘Europe’ – google it some time. After you’ve googled ‘branding’.

  4. jurgen
    January 20th, 2012 @ 12:24 am

    guys get a room

  5. OSFA
    January 23rd, 2012 @ 1:28 pm

    Nice job, but to be honest, the Photography bothers me.

  6. Oscar
    February 5th, 2012 @ 10:05 pm

    Love the script and the bottle selection is awesome. I love the short bottle shape. Great Work.

  7. Peter
    February 24th, 2012 @ 1:03 pm

    Cheers Harvey & Huib, enjoyed the nijenrode; good authentic taste. Take it’s time to reveal itls real character & taste. Surprisingly good!

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