Lovely Package

Curating the very best packaging design

Nike Carboard

August 25, 2009 | 5 Comments

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Designed by 2×4 Design | Country: United States

“Nike found the needz for greenz in China recently at an exhibition based around two of their fundamental beliefs; “the desire for lightness and sustainability,” and went to 2×4 Design for help. Designers Zak Klauck and Emile Molin had the honors designing an all-cardboard (and a tiny bit of ink) package for Nike to stash their shirt, windbreaker, and shoe combo in. To fulfill both of the fundamentals central to the project, the wrap is constructed out of recycled cardboard with universal graphics printed on each package, the specifics (model, shoe size) written in on each by hand.

Those are some nice packages there, right? The one with the fatter flat surface holds the shoes, the one with more of a chainlink-fence look holds the windbreaker and shirt. But I tell you what, whatever you’d put in these packages would undoubtedly party so hard — that it doesn’t even matter what those shirts or shoes even look like.”

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Via World Famous Design Junkies

Comments

5 Responses to “Nike Carboard”

  1. Oliver
    August 26th, 2009 @ 12:40 am

    wow … looks strange but great idea

  2. Albert
    August 26th, 2009 @ 8:06 am

    Nice, extremely similar to the way MUJI wraps their glassware though.

  3. Neil Martin
    August 26th, 2009 @ 12:11 pm

    Creativity at its best. Fantastic idea.

  4. judy
    May 24th, 2011 @ 11:44 pm

    健步如飞。Put shoes with?

  5. Rose
    July 9th, 2011 @ 2:29 pm

    Simplesmente adorei a ideia!

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