Aug 8, 2009
Nike SB x Plan B Paul Rodriguez Skateboard Package
To celeberate the realease of Nike SB’s Zoom Paul Rodriguez 3 skate shoe Nike have pulled off yet another legendary collaboration, this time with Plan B skateboards. This highly sort after pack features Nike SB x Plan B wheels/deck, Diamond hardware, griptape, Silver trucks, and Sawblade 3 bearings which are supplied in their very own highly unique custom packaging. The packaging itself has been modeled on the actual packaging of the Nike SB’s Zoom Paul Rodriguez 3 skate shoe, featuring the same white box, cool blue graphics and Nike’s customary SB wood grain print on the inside.
Via Hypebeast 







9 Comments, Comment or Ping
Greg Walters
Hmm, cool blue graphics? Um, what graphics? I see a blue strip and a signature. Other than that it looks like a stock plain white flower box. Fake wood grain on the inside flap. Is that the cool part? Sorry, just seems a bit over hyped.
Aug 9th, 2009
tina
agreed. an elongated shoe box and a foam insert…awesome.
Aug 10th, 2009
BWJ
Simple and elegant, while playing into the sneaker head and skate culture.
I’m a fan.
Aug 10th, 2009
the GDC
Would have been nice to see some more creative graphics on this and the foam insert isn’t too environmentally friendly either. I would like to see some corrugated inserts instead.
Aug 10th, 2009
benzpaintball
man that board is cool but i think it would be better if it said today was a good day
Aug 11th, 2009
Awesomeo2000
Wow…. RIP Skateboarding it’s officially sold out. RIP Plan B for a second time. and Paul Rodriguez waaaaay over hyped like his shoe. The box is really meh looks like the first Lakai box
Aug 18th, 2009
Evan Now
Isn’t this just more proof that the collaboration is finally dead? It’s a white box cardboard box with a deck that has a photo of a lowrider tossed on it, white wheels, gold trucks…it doesn’t even seem like a cohesive package to me.
There’s nothing wrong with a little constructive criticism because something cool could have really been made out of this and it just didn’t happen. The only thing that really makes it a ‘package’ is indeed just the plain, simple packaging, which even kind of fails on a minimalist level for the most part.
Someone dropped the ball imo…lots of potential from a very well done commercial and ad campaign.
Aug 18th, 2009
D!ne
The box is the P-ROD 3 box extended to fit a board. Duh.
Aug 18th, 2009
Prock
The package failed indeed on all levels. It’s not that PlanB has sold out as much as Nike wants to invade every sport they can and let’s face it if any of us no matter who we are and Nike comes courting we would all have to think about selling out at some point. You can say anything you want. You can tell everyone you don’t have a price but you obviously haven’t been approached by a company like Nike before. You are talking about the people that have Michael Jordan, Tiger Woods, and every other top athlete in the world so why would they not want to have the top skateboarders in the world?
Money talks and bull*&^% runs the marathon. PlanB hasn’t sold out they have grown to a whole new height. They are very much now the biggest skateboard brand on the market and they will continue to grow at the fastest rate until they eclipse all of the other companies. Just my 2 cents.
May 7th, 2010
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