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Nooka Glue-less Custom Box

August 12, 2011 | 8 Comments

Designed by Nooka | Country: United States

“Nooka is continuing its tradition of green packaging with the introduction of the Nooka Glue-less custom box. This paper packaging is truly eco-friendly, requiring minimal material, minimal labor and is biodegradable. The new packaging will be shipping with the Zub 40 line as part of our fall 2011 collection.

Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal communication, which guides the creation of products with enhanced functionality that engage the mind as well as the body—mindstyle™.

Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.”

Comments

8 Responses to “Nooka Glue-less Custom Box”

  1. Ann Vivian
    August 13th, 2011 @ 6:38 am

    Innovative, beautifully executed, and a clever way to bring nature into the presentation.

  2. Dan Lewis
    August 13th, 2011 @ 10:43 am

    Yes glueless, but it appears to use almost 100% more paper. This is better, how?

  3. NOOKA
    August 14th, 2011 @ 7:49 am

    Dan: we suggest you buy a watch or go to a store and see how they are normally packaged – they have laminated card stock, boxes in boxes, plastic rings… this solution is less material by weight than most anything out in the market.

  4. Selektor
    August 15th, 2011 @ 7:06 am

    “laminated card stock, boxes in boxes, plastic rings” – sounds to me that it includes more steps and materials than a simple glued box.
    The design of the packaging is very appealing and well executed, but i’m not convinced that this is better than a regular, glued box.
    Good job, though, thanks for posting!

  5. jon
    August 17th, 2011 @ 10:12 am

    not too sure what you mean selektor, theres no laminated cardstock,

  6. Prerna Bhaskar
    August 17th, 2011 @ 6:21 pm

    I would have to agree with Dan and Selektor, not sure if the card stock used for packaging is either sustainable or recycled? But the execution and concept is innovative..:)

  7. Selektor
    August 23rd, 2011 @ 5:58 am

    Jon, i was quoting NOOKA’s comment: – “they have laminated card stock, boxes in boxes, plastic rings…”

  8. spud
    August 25th, 2011 @ 12:31 am

    Agree with Dan, just look at the open size of the packaging and you see that such this design uses more material and the 4 corners are wasted. The folding concept is nice, but just because it doesn’t use glue doesn’t make it eco-friendly.

    There are eco-friendly adhesives around that easily reduces the paper usage and improves ease of assembly. Both of which translate to costs to the packaging.

    There are also hidden costs to using unlaminated card stock as boxes easily gets damaged, dirty, wet during transport and at the retail environment, which leads to return stocks, extra labour, transportation costs and more.

    Consumers must be careful not to buy products just because marketers and designers tout their packaging to be ‘eco-friendly’.

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