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Off The Leaf

May 13, 2010 | 8 Comments

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

Comments

8 Responses to “Off The Leaf”

  1. ran
    May 13th, 2010 @ 9:48 am

    what’s the material to make this cup? paper or plastic?

  2. Valeria R.
    May 13th, 2010 @ 1:11 pm

    Clean… Classic!

  3. Alisson Stroher
    May 14th, 2010 @ 5:09 am

    This brand is copy!
    twitter.com/acdfoods

  4. A.D. Creative Group
    May 14th, 2010 @ 10:32 am

    The graphics were printed on paper SOLO cups.

    We take great care in ensuring we establish original and distinct marks for our clients. Extensive research was done prior to development back in 2007 when these were designed, any similarities are purely by chance.

  5. Alisson Stroher
    May 14th, 2010 @ 12:13 pm

    Ok.

    Very nice!!!!!!!!!!!!!!

    congratulations!

  6. akrokdesign
    May 14th, 2010 @ 1:54 pm

    very neat. i like them, alot.

  7. seth
    May 17th, 2010 @ 2:36 pm

    Good job! Providing a little bit of clean, good design to Billings MT. Keep up the good work! Although last time I went in there they were not using these cups. I was a little disappointed to say the least.

  8. Gaofung
    May 18th, 2010 @ 6:31 pm

    the material maybe same to the mc

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