Off The Leaf

by Chris Zawada
May 13, 2010
13311

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

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