January 14, 2015 | No Comments
Designed by Identity Works | Country: Sweden
“More than just the average petrol and hotdog selling roadside service stations, OKQ8 are trained car people that put your car first.
With this and a fregmented portfolio of car maintenance products in mind, OKQ8 approached Identity Works with a challenge. Create a unifying design system. Something easy to navigate, knowledgeable and quality reassuring.
Our Thinking. Performance fused with user friendly. Like the dashboard in your car. Neutral colours fused with guiding spot colours. Our principle. The the bigger and brighter the information, the more important to take note of it.
The result. A versatile, user friendly design and pictogram system spanning 130 products in 10 categories.”