Lovely Package

Curating the very best packaging design

Old Gold Premium Pils

December 27, 2009 | 6 Comments


Designed by Neumeister | Country: Sweden

Input: Old Gold has been the flagship in the Spendrups brand portfolio since 1985. Noted for its design when it was launched, it has recently begun to fall by the wayside after a number of design updates.

Output: The new decagon bottle and the clear design language take us back to another age. A golden tribute to the good old days of beermaking, combined with a firm grip on the 21st century.

Outcome: The relaunch was a great success, despite the design upgrade being the only activity.”



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6 Responses to “Old Gold Premium Pils”

  1. akrokdesign
    December 29th, 2009 @ 9:57 pm

    looks great. i love it. cheers! :-)

  2. David P Crawford
    December 30th, 2009 @ 7:13 am

    The bottle is beautiful. I’d feel bad throwing it away.

  3. Oscar
    January 2nd, 2010 @ 6:21 am

    Disgusting beer and horrible bottle!

  4. sarita
    January 5th, 2010 @ 3:05 am

    am trying to locate a bottle of Old Gold – any suggestions

  5. sam
    January 11th, 2010 @ 9:21 am

    Love this beer, regretfully its only sold at IKEA department stores and in scandinavia

  6. Torgeir Toft Engerud
    February 24th, 2010 @ 12:36 pm

    Lovely bottle – will be fantastic to see it at Systembolaget soon! Will go right into my beer bottle collection, along with the old one that’s currently there for comparison!

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