Lovely Package

Curating the very best packaging design


October 8, 2009 | 7 Comments


Designed by Cowan | Country: United Kingdom

“Brandstand Ltd launched Oloves the healthy snacking olive designed to be sold in bars, hotels, airlines and give consumers a “touch of love in every olive”. Using only the finest Spanish Olives, they created a range of 4 delicious flavours.

The brief to Cowan was to design a Lovemark, a brand identity that young people would love. Using a heart from two olives immediately communicates the proposition and distinct personality.”



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7 Responses to “Oloves”

  1. Evandro Martins
    October 9th, 2009 @ 2:52 pm

    very nice project!

  2. Gareth Coxon - Dot Design
    October 10th, 2009 @ 2:01 am

    Clever name, clever packaging. I see this as an ‘innocent’ of the olive world and I bet that was in the brief, great work!

  3. akrokdesign
    October 10th, 2009 @ 11:02 pm

    hah…i love them. these are great!

  4. Neil Martin
    October 11th, 2009 @ 1:14 pm

    Very nice work indeed. The personals ad is a nice touch.

  5. Maja Pelc
    October 12th, 2009 @ 4:09 am

    I love the olives illustration on the front packaging!

    The way it comes into a heart and the whole picture looks like a tattoo on a sailor’s arm. Funny and powerful.

  6. John Davis
    October 12th, 2009 @ 4:48 am

    Think the front of pack is great and very powerful…
    But saw the personal ad idea at this years student DNAD awards done in exactly the same way – very similar

  7. touchdesign
    October 12th, 2009 @ 7:05 am

    LUV IT!

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Lovely Package

Curating the very best packaging design