Oloves
October 8, 2009 | 9 Comments

Designed by Cowan | Country: United Kingdom
“Brandstand Ltd launched Oloves the healthy snacking olive designed to be sold in bars, hotels, airlines and give consumers a “touch of love in every olive”. Using only the finest Spanish Olives, they created a range of 4 delicious flavours.
The brief to Cowan was to design a Lovemark, a brand identity that young people would love. Using a heart from two olives immediately communicates the proposition and distinct personality.”
Comments
9 Responses to “Oloves”
Your Comment




October 9th, 2009 @ 2:52 pm
very nice project!
October 10th, 2009 @ 2:01 am
Clever name, clever packaging. I see this as an ‘innocent’ of the olive world and I bet that was in the brief, great work!
October 10th, 2009 @ 11:01 am
[...] very clever naming and packaging design going on here, Oloves reminds me of ‘Innocent’ a little. The designers here have created a name and identity [...]
October 10th, 2009 @ 11:02 pm
hah…i love them. these are great!
October 11th, 2009 @ 1:14 pm
Very nice work indeed. The personals ad is a nice touch.
October 12th, 2009 @ 4:09 am
I love the olives illustration on the front packaging!
The way it comes into a heart and the whole picture looks like a tattoo on a sailor’s arm. Funny and powerful.
October 12th, 2009 @ 4:48 am
Think the front of pack is great and very powerful…
But saw the personal ad idea at this years student DNAD awards done in exactly the same way – very similar
October 12th, 2009 @ 7:05 am
LUV IT!
November 19th, 2010 @ 8:50 am
[...] | Lovely Package Sitio Oficial | Oloves 0 me [...]