Designed by: PepsiCo Design & Innovation
Country: United States

O/O Brewing

lovely-package-oo-brewing-1

Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”

lovely-package-oo-brewing-2 lovely-package-oo-brewing-3 lovely-package-oo-brewing-4 lovely-package-oo-brewing-5 lovely-package-oo-brewing-6 lovely-package-oo-brewing-7

Popular designs

Dama Blanca: Packaging Design for Salt of Cádiz

Discover the artisanal salt packaging design for Dama Blanca, a family project from Salinas of Cádiz. The design reflects the brand’s 3000-year history, authenticity and love for the sea, using natural materials and a sea-inspired palette.

D’eyras – Medrono & Olive Oil

What connects D´EYRAS, Medronho, and Olive Oil? They all hail from the same country: Portugal. These trees are indigenous to the region, serving as a testament to the bountiful and diverse Mediterranean flora.

Designed by: PepsiCo Design & Innovation
Country: United States

O/O Brewing

lovely-package-oo-brewing-1

lovely-package-oo-brewing-1

Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”

lovely-package-oo-brewing-2 lovely-package-oo-brewing-3 lovely-package-oo-brewing-4 lovely-package-oo-brewing-5 lovely-package-oo-brewing-6 lovely-package-oo-brewing-7

Previous slide
Next slide