Lovely Package

Curating the very best packaging design

Origin Dietary Supplements

February 16, 2009 | 2 Comments


Designed by Wink | Country: United States | Font used: Adobe Garamond

“A packaging system for a Target owned-brand product line of dietary supplements. The tone and feel needed to reflect the current big-picture direction of the Target pharmacy (in which the supplements are sold) which was leaning more towards an organic/holistic approach to pharmaceuticals and health maintenance. By nature, the vitamins need to communicate a lot of information (and in multiple layers) with very limited real estate. The solution, was to strip away any and all pretense (decoration) in favor of a straightforward organizational structure. With the emphasis isolated on content and hierarchy, the typography is therefore forced to carry the load evoking a sense of traditional apothecary mixed with a hint of modernity via its relatively bright (retail) color palette of accents.”






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2 Responses to “Origin Dietary Supplements”

  1. b-12 vitamin 1000 mcg
    August 21st, 2012 @ 3:30 pm

    I would like to buy this vitamin , thank you

  2. Bernice Slaughter
    November 28th, 2012 @ 10:43 am

    I would like to buy this product.

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Lovely Package

Curating the very best packaging design