Lovely Package

Curating the very best packaging design

Packoflove

August 6, 2009 | 1 Comment

packoflove1

Designed by Packoflove | Country: Sweden

“Our business idea is to offer a new packaging solution for condoms, with unique exciting design and personal expression, where we remove the awkwardness of purchasing condoms. A Packoflove pack comes in a smaller size than the preexisting ones on the market and contains three condoms. Retailers are offered a total solution to sell condoms to the end consumer, with a unique and personal design.

Packoflove is to be the globally most interesting and market leading company in providing a unique package solution for condoms as well as offering other different products and brands. We appeal to the consumers personality visually and communicate in a personal but yet international idiom. We aim to be a leading brand.”

packoflove2

packoflove3

Via playmedesign

Comments

One Response to “Packoflove”

  1. JuliAnn
    August 16th, 2009 @ 1:21 pm

    I’m not sure who the target audience is, but it seems very feminine. The pastel colors with red and pink… the flowers and quaint little house designs. Cute, just very feminine.

    I also would never know that it is packaging for condoms based on the display case. I understand the idea of being discreet, but it has to at least say “condoms” somewhere, right? I’m getting sort of a candy-shop vibe.

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