Lovely Package

Curating the very best packaging design

Hot Dang

October 17, 2011 | 4 Comments

Designed by Make & Matter | Country: United States

“The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The package utilizes stock white boxes with printed wrap around labels.  The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, ‘Hot Dang’.”

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The Quest

September 29, 2011 | 1 Comment

Designed by Studio Lost & Found | Country: Australia

“The Quest wine labels were designed for Margaret River producer Chalice Bridge Estate.

After working with the client to develop their brand strategy, we were asked to recommend a solution for their mid-tier range of wines that would better reflect their desired positioning.

We proposed a range of premium wines called The Quest, which draws inspiration from tales of the Knights Templar and the quest for the Holy Grail. The concept pays homage to the client’s limited release range of wines called The Chalice, which represents the Holy Grail of winemaking.

We collaborated with Tokyo-based illustrator Skye Ogden on the illustrations.

Printed four colour process + 1x PMS, on Fasson Antarctic White uncoated vellum paper, with matt gold foil, and a high-build clear silkscreen varnish.

The label printers Supa Stik won Silver in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”

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The Chalice

September 23, 2011 | 6 Comments

Designed by Studio Lost & Found | Country: Australia

“The Chalice wine labels were designed for Margaret River producer Chalice Bridge Estate.

The Chalice is an icon range of prestige and perfection. These limited release wines represent the Holy Grail of winemaking, and incorporate select parcels of the finest fruit from the Chalice Bridge single vineyard estate in Southern Margaret River. The wine is barrel-fermented and left for fourteen months in new French oak barriques to develop its superior flavours.

The elegance and simplicity of the design reflects the premium positioning of this product.

Printed 4x PMS on Fasson Antarctic White uncoated vellum paper, with matt gold and silver foil, sequential bottle numbering, and a high-build clear silkscreen varnish.

The label printers Supa Stik won Gold in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”

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Evian x House of Courrèges

September 8, 2011 | 3 Comments

Designed by House of Courrèges | Country: France | Buy it

“This design combines evian’s free-minded spirit with the House of Courrèges’ nonconventional creativity.

Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.

The evian bottle by Courrèges, launching globally September 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.

To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Courrèges, 40 Rue François 1er, Paris, where the design will be on display.”

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Student Work – Kyla Tom

August 26, 2011 | 7 Comments

Designed by Kyla Tom | Country: United States

“yum. is a playful and fictional chocolate bar brand I created for a class in college. We had to create a brand identity and theme as well as the packaging. The idea behind yum. is to embrace the simplicity of chocolate. Chocolate is a joyful experience that can be felt as soon as it hits the tongue. Ultimately, this experience can be summed up in one word: yum. Color pops were brought in to a stark white background to hint at the burst of flavor and the fulfilling experience as soon as the chocolate is eaten. When the packaging is opened, the chocolate bars smile, bringing in a fun and playful nature to the brand. Simple, delicious chocolate. That is yum.”

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Student Work – Veronica Clauss

August 19, 2011 | 4 Comments

Designed by Veronica Clauss | Country: United States

“This is a tooth whitening system that contains a morning toothpaste and an evening whitener.”

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The Mesa Series

August 17, 2011 | 1 Comment

Designed by Ruska, Martín, Associates | Country: Germany

“A premium wine that actually costs more than 25 euros is offered for a far lower price: A fantastic bargain for the wine connoisseur! For their client Wein & Vinos, Berlin based design studio Ruska, Martín, Associates developed a design concept and made this offer possible by presenting a classy wine as a simple, no-name table wine with a white label. The idea behind the “Mesa/8” as the first wine of a series called the “Mesa Project” was to help Spanish vintners clear their vaults for next year‘s vintage without ruining their reputation by selling their best wines at knockdown prices. The limited run of 18,500 bottles of “Mesa/8”, the first edition, was sold out within two days.

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Student Work – Pia Storm & Rine Boland Folden

August 15, 2011 | 2 Comments

Designed by Pia Storm & Rine Boland Folden | Country: Denmark

Carl wine is an independent and family owned company founted in 1973 by Erling Carl, and currently under the management and ownership of his two sons, Michael and Gert Carl. During its more than 35 years of existence the company has developed from a one-man operation, to a business group with wine production in Bordeaux and Romania.

The Romanian low-medium prized wines are sold in discount grosery shops. The insight is that people buying wine in discount shops often know very little to nothing about wine. Therefore we wanted the help the consumer by letting the label reflect the taste and quality of the individual wine. From the cheap Merlot/Sangiovese to the more expensive Reserve and white wine.

The Lake House Premium Range

August 2, 2011 | 1 Comment

Designed by Manifesto Design | Country: Australia

“The Lake House Denmark is located in Denmark, Western Australia.

Known as ‘one of the most picturesque cellar doors in Western Australia’, the winery sits beside a large, trout filled lake and has become a popular tourist destination. Developed over the last seven years, The Lake House Denmark has three ranges of wine, each positioned in a different price category. The labels work on their own and also visually relate to each other to create a unique brand story.

The signature, mid-range Postcard Series features a whimsical, nostalgic ‘1930’s feel’ illustration of a couple rowing on the lake, capturing their holiday romance.

The popular “He Said She Said” label is the fun and quirky entry level wine for The Lake House Denmark. The ‘couple in the boat’ are the characters from the mid-range Postcard Series, featured much more prominently, with a humorous take on relationship miscommunications between men and women.

The premium range of The Lake House Denmark features blue and silver foils and swashes that are representative of the lake, to create an elegant, high-end label that’s a touch more serious. The red and white striped neck cuff is a visual link to the gentleman’s boating jacket from the Postcard Series.”

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Student Work – Pau Puig Vázquez

July 12, 2011 | 1 Comment

Designed by Pau Puig Vázquez | Country: Spain

“In a market as saturated as the milk, comes Onlymilk, a new brand with the intention communicate the purity of milk. An all white package with only the necessary information highlighting the various types of milk.”

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Lovely Package

Curating the very best packaging design


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