Lovely Package

Curating the very best packaging design

Schroeder Milk

November 4, 2009 | 4 Comments

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Designed by Capsule | Country: United States

“We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.”

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Student Work – Jess McGeachin

November 3, 2009 | 10 Comments

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Designed by Jess McGeachin | Country: Australia

“Westmalle Tripel is a Belgium beer brewed by monks of the Westmalle Abbey. It is sold as a not-for-profit product with all surplus donated to charity.

My concept behind this packaging was very much driven by religious imagery, inspired by the Abbey that the beer is made in. The iconic arch of a stained-glass window is reflected in the typography, bottle and carry pack of the product. The packaging is designed to allow light through to further emphasize the intended aesthetic.”

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Zinkplaat – Mooi Besoedeling

November 2, 2009 | 11 Comments

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Designed by Fanakalo | Country: South Africa

“Zinkplaat is an Afrikaans pop-rock-blues-fusion band from South Africa. The name Zinkplaat is the Afrikaans word for corrugated metal. This, their fourth album comes shrink-wrapped with a scratch-off ink layer on the front and back, as well as a guitar pick to scratch the ink off with. The album’s name ‘Mooi Besoedeling’ translates to ‘Beautiful Polution’. We believe this is a very good functional solution to the fact that a simplistic clean cd cover design stands out most from all the clutter on a store shelf, yet is very boring once bought. However one wants to read the album as a concept, people seem to love the scratch-off part.”

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Absolut Flavor of the Tropics

November 2, 2009 | 22 Comments

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Designed by Williams Murray Hamm | Country: United Kingdom

“Williams Murray Hamm has designed the bottle graphics for Absolut Flavor Of The Tropics, a new limited edition that will be launched exclusively in Duty Free/Travel Retail globally for a 6 month period. The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an ‘Absolut twist’ on tropical fruit.
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Probar Fruition

November 1, 2009 | 9 Comments

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Designed by Moxie Sozo | Country: United States | Fonts: Clarendon, Gotham

“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”

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400 Costumes to Die For

October 30, 2009 | 7 Comments

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Designed by GS Design | Country: United States

“400 Costumes to Die For is GS Design’s 2009 annual self-promotional piece. Designed to help recipients decide what to be for Halloween, the piece consists of two custom-made, 20-sided dice – one with 20 modifiers, the other with 20 nouns – that together offer 400 possible original costume combinations. (Zombie Elvis, Kung-fu Jesus, M.C. Mollusk, etc.) The dice are packaged inside an illustrated cylindrical tube that rotates to line up heads on different bodies. The tube is an economical one-color hot stamp on black paper. The instructions were printed as one-color paper labels and affixed to inside of the lid.”

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Goats Trail Wine

October 30, 2009 | 2 Comments

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Designed by STRANGER & STRANGER | Country: United Kingdom

“Goats Trail is a bright and contemporary new Californian wine named after goats that roam the farm. Apparently the wine goes well with the meat.”

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Blindmice Socks

October 29, 2009 | 5 Comments

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Designed by Elephant In The Room | Country: United States | Buy It

Blindmice socks are purposely mismatched pairs in minimalist packaging.

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Komono

October 29, 2009 | 1 Comment

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Designed by Coasthomson | Country: Belgium

“Belgian brand selling low-cost – high style electronic watches (calculator and talking watches), sunglasses and boxer shorts. Very colourful. Watches prices are less than 30 Euros. The see-through cut out form on the packaging is the Komono symbol. It has been designed by using some shapes of the “K” and of the “O”.
Launched in July 2009, the products are available in Belgium, France, UK, Italy, Portugal and Australia.”

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Meaty Packaging

October 28, 2009 | 8 Comments

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Designed by Chris Chapman | Country: United Kingdom

“A simple, biodegradable packaging concept for local organic meats.”

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Lovely Package

Curating the very best packaging design


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