Lovely Package

Curating the very best packaging design

HEMA Salty Snacks

December 25, 2009 | 3 Comments

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Designed by Studio Kluif | Country: The Netherlands

“Kluif designed the entire packaging line for Hema’s salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.”

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Farmetone

December 25, 2009 | 0 Comments

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Designed by Flavia Oliveira Designs | Country: Brazil

Farm is a clothing brand with more than 20 stores in Brazil. Every year they design a different package for the Panetone they give to their partners. (Panetone is a tall bread studded with candied fruits and nuts and enjoyed for its light, fluffy texture).

They commissioned me to design this year Panetone. They gave me freedom to do what I wanted but I could only use 1 color. They also wanted the package to have something special, with a DIY feel, which relates a lot with the brand. So I came up with the idea of using the bottom of the package as gift tags that you cut and use it as you wish.”

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Belly Sutra

December 24, 2009 | 0 Comments

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Designed by Lisa Llanes | Country: United States

“Belly Sutra is a line of scrubs that invigorates and smooths the skin, specifically formulated to be safely used during pregnancy.”

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Student Work – Tiffany Shih

December 24, 2009 | 10 Comments

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Designed by Tiffany Shih | Country: United States

“This is a concept for a “RePackaging” assignment in which I chose to repackage bras. The packaging was inspired by a KBG commercial in which a young man asks how to tell his girlfriend’s breast size. The answer was to simply relate them to a piece of fruit: “Are they apples, oranges, or grapefruits?”

I thought it was a hilariously cute ad and decided to create a line of bras whose packaging corresponded with the appropriate fruit sizes. A cups are apples and B cups are oranges and etc. Since the concept was very “fruity” in nature, the dingy hangers that lingerie normally came with seemed no longer appropriate as I wanted something light and playful.”

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Melgarejo

December 23, 2009 | 2 Comments

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Designed by RSC Estudio | Country: Spain

Clean and simple design for Melgarejo Extra Virgin Olive Oil.

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LIfe NK

December 22, 2009 | 7 Comments

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Country: United States

Playful and fun packaging for Life NK health and beauty products. Does anyone know who is responsible for this lovely work?

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Laitlab

December 21, 2009 | 1 Comment

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Designed by Laitlab | Country: Italy

Creative and unique packaging for Naples based street wear brand Laitlab.

Åkesson Wines

December 20, 2009 | 3 Comments

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Designed by Liedgren Design | Country: Sweden

Beautifully illustrated Tetra packaging for Swedish wine brand Åkesson. Does anyone know who is responsible for this work?

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Layers

December 19, 2009 | 1 Comment

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Designed by Reut Ashkenazy | Country: Isreal

“Alcohol designed for women. Based on the phrase: “in vino veritas” [in wine there is the truth]. Much like in this project the phrase suggests that one tends to reveal his true feelings under the influence of alcohol.”

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Marks & Spencer Swiss Biscuits

December 18, 2009 | 3 Comments

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Designed by Sanna Annukka | Country: United Kingdom

British retail institution Marks and Spencer are celebrating 125 years this year, and have focused on retro-styled packaging for its 2009 Christmas food gift selection. The complementary colour scheme on this lovely matte biscuit tin is gorgeous and completely in keeping with Sanna’s instantly recognizable style.

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Lovely Package

Curating the very best packaging design


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