Lovely Package

Curating the very best packaging design

Louis Vuitton City Guide

April 13, 2009 | 3 Comments

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Designed by BETC Design | Country: France | Font: Futura | Buy it

The redesigned City Guide boxes reference the heritage of Louis Vuitton, drawing inspiration from a vintage luggage label of the kind hotel bellboys would affix to travellers’ trunks. While deep brown makes an appearance, adding its distinct character to the collection, the guide still features the bright colours that have become its trademark over the past ten years. Pistachio Green for the European cities, Royal Blue for Paris, Rosewood for Tokyo, Magenta for Mumbai, Buttercup for New York and Almond Green for Miami.

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Eiro

April 12, 2009 | 2 Comments

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Designed by Pentagram | Country: United States

“DJ Stout and associate Julie Savasky have designed identity, packaging and collateral materials for Eiro, a new line of health and energy drinks. The beverages are created from exotic fruit purées from South America and are rich in beneficial antioxidants and phytonutrients. (Check out these promotional videos about Eiro here and here.) The line was unveiled at a splashy launch event in Dallas last month and will be sold online through direct marketing and network sales.

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Pixie Maté

April 12, 2009 | 2 Comments

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Designed by Brand Engine | Country: United States | Font: Base

“Introducing an ancient South American brew to coffee-addicted North Americans comes with its challenges. But a pair of Boulder-based entrepreneurs knew they were on to something big when they discovered the magic of maté, and they wanted others to experience it too. To do it right, they knew they needed a brand strategy that captured people’s imagination and sparked interest in this healthy alternative beverage.

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Modern Alchemy

April 11, 2009 | 0 Comments

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Country: United States

Beautiful classic and ornate design for Modern Alchemy’s scented candles.

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Fred Segal Beauty

April 9, 2009 | 4 Comments

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Designed by Base New York | Country: United States

“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”

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Kanella Gift Chocolates

April 9, 2009 | 1 Comment

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Designed by Kanella | Country: Greece

“This is a corporate gift, designed to wish clients a Happy and Sweet 2009. It is a box with a set of 12 chocolates, after the 12 months of the year, each with a different illustration that incorporates an element characteristic of the month (like a rose for Valentine’s Day in February). It works as a calendar… and the chocolate has to be eaten at the end of each month.

The illustrations are designed with dots, just like the corporate identity of Kanella studio is. At the back of each chocolate pack one can see the days of the month and details about the illustration (like botanical information about roses). Metal White 120 gr. paper was used for the box and the chocolates wrapping. The black sealing wax with the monogram makes the whole pack more prestigious.”

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Electric Wire Hustle

April 9, 2009 | 4 Comments

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Designed by Jeffery Docherty | Country: United States

“Japan released EP due out for release later this month. EWH is a trio based in New Zealand and are well worth a listen.”

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Wise_up

April 8, 2009 | 3 Comments

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Designed by Wise_up | Country: Portugal

“A limited and numbered edition of 250 handmade boxes, lined with italian (Rossi) and english (Beaumonde) papers.
All cards are printed in fine paper and have special details, as varnish, foil, emboss, etc. Each box has 8 cards and 8 envelopes, wrapped in tissue paper.”

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Toronto FC Ticket Package

April 8, 2009 | 2 Comments

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Designed by TAXI | Country: Canada

“For the second year in a row, TAXI was tasked to design Toronto FC’s season ticket package. While doing our research into the average TFC fan, we found that many season ticket holders print their tickets for each game off on their laser printer. By doing this, the fan can keep their season ticket package in mint condition. We even saw many examples of fans that had their season tickets framed on Flickr. With this in mind, we designed the tickets so that they could also double as a keep sake poster. The tickets could easily be framed intact or pulled apart. Inside the ticket package, each fan received a coupon from a local framing company if they were so inclined.”

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Detaille

April 8, 2009 | 0 Comments

Detaille packaging

Country: France

Packaging classics for Francophiles from Detaille.

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