Lovely Package

Curating the very best packaging design

Digestive Wellness

March 7, 2009 | 0 Comments

digestive1

Designed by Christian Hanson | Country: Canada | Fonts used: Gotham Rounded, Handsome

Thanks to Canadian designer Christian Hanson for sending us this lovely work he did for Digestive Wellness.

“Digestive Wellness is a complete system of all-natural digestive care products. I designed the identity and package design to differentiate the brand in a crowded retail environment. The aim was to simplify the visual vocabulary to provide clarity and enhance brand recognition. The logo components function as individual signposts -the same principle of reduction and consistancy used in traffic signs- flexible enough to be used across a wide range of dynamic applications. Digestive Wellness is available GNC stores and at Loblaw stores.”

Continue…

Chain of Fire

March 7, 2009 | 0 Comments

chain

Designed by Public Creative | Country: Australia | Font used: Serlio

“The new brand from Robert Oatley Vineyards features Vulcan (the Greek god of volcanoes) representing an extinct chain of volcanic mountains located in the regions from which the wines are sourced.”

Moiré

March 7, 2009 | 3 Comments

moire1

Designed by Avi Cornfeld | Country: Israel | Fonts used: Helvetica

“The packaging design for Moiré were created from the world of the moiré effect phenom – a visual perception that occurs when viewing a set of lines or dots that is superimposed on another set of lines or dots.”

Continue…

DRY Soda Company

March 6, 2009 | 3 Comments

dry_new3

Designed by Turnstyle | Country: United States | Fonts used: Helvetica

BreeAnna over at Dry Soda sent us some updated packaging. The Vanilla Bean and Juniper Berry packaging houses the signature of DRY’s first two employees, while the original four flavors showcase our Founder’s signature.

“Designed for those seeking a sophisticated, non-alcoholic beverage option, DRY Soda Co. produces lightly sweet, all-natural, culinary sodas. The sodas were developed specifically to be paired with great foods. To this end, DRY wanted the bottles to look at home in an upscale restaurant or at a five star hotel. Our design solution was intentionally minimalist. Wr endeavored to make the bottle sophisticated, but still fresh and inviting. Minimal graphics on clear bottles allow the purity of the product to show through. The owner’s signature on each bottle denotes a sense of craft behind each flavor’s recipe.”

Continue…

Cleveland College of Art & Design

March 6, 2009 | 7 Comments

ccad1

Designed by Tubbyphunk | Country: United States

Thanks to Robert at Tubbyphunk for sending this in.

“Robert Page has had the pleasure of working alongside Cleveland College of Art & Design’s prestigious Surface Design department, to create a promotional document which would enable the department to promote 36 students and two course, and create a ‘wow’ factor amongst its recipients.

The process involved a number of complex sourcing and research methods which led to a unique and tactile product to distribute to selected key industry figures at at the high profile Indigo event in Paris.”

Continue…

Jack Rabbit Key Chains

March 6, 2009 | 0 Comments

jr1

Designed by Brian Taylor | Country: United Kingdom | Buy it

Continue…

African Cola

March 6, 2009 | 1 Comment

afri

Designed by Jupp Ernst | Country: Germany

The drink has been around since 1931 and operated during World War II with dirty means a tough campaign against his greatest enemy, Coca-Cola. During the 1960s it seemed as if the African Cola was losing cola war in the German market.

Via Below the Clouds.

Speedo LZR

March 5, 2009 | 2 Comments

lzr

Designed by Jimmy Stones | Country: United States

Here is a another great project from Portfolio Center grad Jimmy Stones.

“Prior to the 2008 Bejieng Olympics Speedo launched the LZR RACER – the most revolutionary performance swimming suit ever made. In order to leverage positive news of the record breaking achievements of LZR athletes and position Speedo as the brand leader of swimming, I opted to redesign the entire LZR series. The packaging line took on a more modern look with white/silver colors and minimalist typography emphasizing the world breaking times each Speedo athlete achieved. Every package featured a world record time and story which tied back to a LZR website. On the website, users could study training schedules, review/buy product, interact on live chats with athletes, and most importantly keep track of personal LZR times in a member section.”

Goya

March 5, 2009 | 2 Comments

goya

Designed by Jimmy Stones | Country: United States

Thanks to Portfolio Center grad Jimmy Stones for sending in his project for the redesign of Goya Packaging.

“For a class assignment, I decided to relaunch a large Hispanic brand (Goya) as the premiere fun food for college students. My solution was to use humor and simple hand drawn characters to communicate the fun fiesta spirit that is in every Goya product.  In addition, product titles became more relaxed and fun like “Mexi-Rice”. Finally, the package sizes were enlarged and changed to different colors to create a more festive mood on the shelf.  The tagline – “The Fun Food Series” tied all the products together.”

Inkwell

March 5, 2009 | 2 Comments

inkwell1

Designed by Mash | Country: Australia | Fonts used: Priori Sans

Inkwell approached Mash to rejuvenate their wine packaging and brand identity. The ink splatter forms the central part of the brand identity and packaging. Logo type was kept simple and used on a neck label to keep separation between the type and the strong yet simply presented ink imagery. The label shape reflects the open pages that would create such a pattern. Uncoated stock was used with 2 levels of high build gloss varnish on the ink area, giving the label a three dimensional feel.”

Continue…

Page 307 of 346« First...102030...305306307308309...320330340...Last »

Lovely Package

Curating the very best packaging design


Sponsors