Lovely Package

Curating the very best packaging design

Start Something

February 3, 2009 | 1 Comment

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Designed by Wink | Country: United States

“Our challenge was to redesign an existing campaign for an educational mentoring program called Start Something. The program is sponsored by Target Corporation and The Tiger Woods Foundation, which helps build core values and inspire leadership qualities in youth. The program is administered by teachers and adult leaders. The information and design needed to be cool and aspirational looking to appeal towards pre-teens and teens. The use of arrows and monochromatic imagery became the visual metaphor to the whole campaign.

The materials included ads, in-store kiosk posters, perforated postcard posters and a kit that included educational materials, stickers, award certificates, and wrist rubber bands with inspirational phrases. Participant numbers have skyrocketed from 25,000 to over 600,000 since the redesign.”

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The Blackman Dop Kit

February 3, 2009 | 0 Comments

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Designed by Daniel Blackman | Country: United States

“Items and habits handed down from my grandfather, to my father, to myself.”

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The Old Malt Cask

February 2, 2009 | 0 Comments

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Fonts used: P22 Franklin’s Caslon, P22 Cezanne

This intriguing range emerged in 1998 with a caveat that the single cask bottlings would only be available in limited numbers. But the initial 50 – to commemorate the company’s 50th anniversary – was gradually passed and today we can regularly offer over a hundred superb Malts to the connoisseur or anyone else with good taste for that matter.”

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Mariestads Prima Lager

February 2, 2009 | 0 Comments

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Designed by Neumeister | Country: Sweden | Fonts used: Knockout

“Input: Spendrups is in the process of repositioning one of its brands, Mariestads. Mariestads Prima Lager is a super-premium lager with a distinctly bitter taste based on 160 years of brewing traditions. Spendrups asked Neumeister to design the packaging so that it would not only reflect the company’s long tradition of craftsmanship but also appeal to discerning beer drinkers.

Output: The packaging design for the bottle is a seamless fusion of traditional values and contemporary design elements. The retail packaging (4-pack and carton) is used to tell the story of the old brewery and the origins of the beer.

Outcome: Mariestads Prima Lager has been given an ovation by the beer connoisseurs within Swedish news media. Very soon we will know the opinion of the connoisseurs amongst beer consumers.”

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Mister Nesbitt Grooming Kit

February 2, 2009 | 5 Comments

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Designed by Anwar Pack. | Country: United States | Font: Goudy Heavyface

An emotional branding project for packaging design. I had to develop primary, and secondary packaging, as well as a gift set to house it all, for a fragrance modeled after someone close to me. I chose my father for the project, so I developed a traditional grooming kit. I designed and made all of the packaging, upholstering it with nue-buck leather and suede. I wanted to design something that was traditional and nostalgic, but at the same time contemporary enough to apeal to a more youthful audience.”

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Lamadrid

February 1, 2009 | 1 Comment

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Designed by Ballester/Milia | Country: Argentina

Cleanwell

January 31, 2009 | 2 Comments

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Designed by PhillipeBecker | Country: United States | Fonts used: Gotham, Helvetica

“Hands-on alliance with IDEO for a brand that keeps germs off hands.”

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Just Desserts Cream Liqueurs

January 30, 2009 | 2 Comments

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Designed by STRANGER & STRANGER | Country: United Kingdom

FYS (Finish Your Self)

January 30, 2009 | 3 Comments

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Designed by David Graas | Country: The Netherlands

“Puzzle your own chair together (with a little help from mama) using a large part of the packaging. The chair is made from corrugated cardboard and is 100% recyclable. Nominated for the Dutch Design Awards 2007, category packaging.”

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Malibu Pop & Street Art Series

January 29, 2009 | 3 Comments

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Designed by La MJC | Country: France

“La MJC came up with this idea of re-designing Malibu bottles in “pop” interpretations by legendary Europe artists So-Me, James Jarvis and Delta. Only 100 numbered bottles of each are available, a colette exclusive.”

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Lovely Package

Curating the very best packaging design


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