Lovely Package

Curating the very best packaging design

Nestlé Black Magic

December 28, 2008 | 0 Comments


Designed by Elmwood | Country: United Kingdom

“Nestlé was keen to bring dark chocolate into the mainstream using it’s much-loved Black Magic brand. It required a repositioning of the category as well as the brand and great packaging to communicate it.”


Milk Collection

December 27, 2008 | 0 Comments


Designed by Hattomonkey | Country: Russia

Thanks to Hattomonkey for sending us these extremely creative milk packages. They’re so great I think that each one deserves it’s own post, see the others below.

Milk Collection

December 27, 2008 | 0 Comments


Designed by Hattomonkey | Country: Russia


Milk Collection

December 27, 2008 | 3 Comments


Designed by Hattomonkey | Country: Russia | Font used: Monotype Script


December 27, 2008 | 1 Comment


Designed by Hattomonkey | Country: Russia

Russian based Hattomonkey sent us this design for a new carbon based toothpaste brand. So if it’s made with carbon, does that mean it’s black when it comes out of the tube?

Goodgrooves Records

December 27, 2008 | 0 Comments


Designed by MINE GRAPHIC DESIGN | Country: United Kingdom | Fonts used: Udo, Akzidenz Grotesk, Latin Wide

“A great new funk breaks label that is well worth checking out, trust me.”

Cooper-Hewitt National Design Museum Triennial Dunnys

December 26, 2008 | 1 Comment


Designed by Planet Propaganda | Country: United States



December 26, 2008 | 0 Comments


Designed by Neumeister | Country: Sweden

“Input: Pucko is the classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity that it would work on additional packaging types and sizes.

Output: A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

Outcome: Considerable increase in sales indicating a successful transfer into new packaging types.”


Cycle Buff Beauty

December 25, 2008 | 0 Comments

Designed by Mash | Country: Australia

“Cycle Buff Beauty, the first cab off the rank for a new brand in the wine making game. Misfits Wine Co. are all about a newly emerging wine making culture that separates itself from the growing big business take-overs of wine producers. They are all about holding onto the more romantic notion of making new wines and holding onto the creativity and quality of their produce. They are not a part of the usual wine swilling set, so packaging needed to pull as far a way as possible from the a-typical, while also conveying a brand personality that reflected the values of the 3 creators of Misfits Wine Co.”

Recession Bites

December 25, 2008 | 1 Comment


Designed by FRESHTHRILLS | Country: United States

“It’s an annual tradition, which began long, long ago: The spread of holiday cheer to everyone you know. A celebration, if you will, of a good year that’s past and the hopes for an even better one to come. But this year we found ourselves wondering how we could spread holiday cheer during a time when cheer was in short supply. This was the year where it seemed like bad news was everywhere; Unemployment hit an almost all-time high, and morale, an all-time low. Advertising spending went down, unemployment benefits, up. We knew it was bad when even the president admitted that not only were we approaching a recession, but we were deep smack in the middle of one. ‘This bites!’ a voice yelled.

And from there…an idea was born.”


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Lovely Package

Curating the very best packaging design