Lovely Package

Curating the very best packaging design

Evo Hair Products

December 15, 2008 | 3 Comments

Designed by Mash | Country: Australia | Fonts used: Helvetica

“Evo is a brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. The Evo brand personality is honest, but at the same time tests the consumer with ridiculous claims. Are you dumb enough to believe our claims? In this way, Evo makes the consumer stop and think. Evo is cheeky, humorous and slightly twisted.


Sound ID 300

December 15, 2008 | 1 Comment

Designed by Andrew Pollak | Country: United States | Fonts used: Helvetica


December 14, 2008 | 1 Comment


Designed by Mads Jakob Poulsen | Country: Denmark

“The dual layered package+sleave makes the soundwave come to life on this multi award winning packaging design for Widex hearing aids released worldwide fall 2007. The soundwave spells the Widex-payoff ‘High Definition Hearing’.

The video (see after the jump) + pictures of this package quickly circulated the globe on the internet and by word of mouth.”


Passanha Oil

December 14, 2008 | 1 Comment

Designed by Base & Michael Young | Country: United States

“Michael Young was commissioned by Base and Passanha Oil to design this new glass bottle. The Passanha brand dates to 1749 and this bottle marks the re-launch of this historical olive oil company.”



December 14, 2008 | 3 Comments

Designed by Amore | Country: Sweden | Fonts used: Handsome (the Pro version emulates real handwriting with contextual alternates), Mrs Eaves

“The job for the new Svegro packaging design is simple; to inspire food lovers to use loads of locally grown salad and herbs in their cooking. The new design began rolling out in stores in June 2008. Two months later, Svegro is already seeing results from buyers wanting much more products. This is the power of Love at First Sight®. Brand identity and corporate identity, including logotype, naming and packaging design.”


Duffy & Partners Holiday Wine

December 13, 2008 | 5 Comments

Designed by Duffy & Partners | Country: United States

“Minneapolis based graphic design firm (Duffy & Partners), have again created their unique annual wine bottle designs. The design for holiday 2008 is elegant with a touch of whimsy and will be a great conversation piece at any holiday party, or can even make a unique holiday centerpiece for those fancy dinner tables. Better yet, because it has 0% alcohol, Duffy & Partners can ship these beautifully designed bottles to their clients and friends all over the world.”



December 13, 2008 | 1 Comment

Designed by 999 Design | Country: United Kingdom

“When Burn Stewart Distillers introduced a new Sherry Cask Finish to their Ledaig range they briefed us to reposition the brand as a premium product through distinctive label design and to distinguish the classic, 7 year old and Sherry Cask Finish with a clear colour hierarchy.


El Mil del Poaig

December 12, 2008 | 1 Comment

Designed by CuldeSac™ | Country: Spain

“Protect and communicate the great value of Olive Oil from milennial trees. A journey from Maestrar to the world.”


Clive’s Pot of

December 12, 2008 | 0 Comments

Designed by biz-R | Country: United Kingdom | Fonts used: V.A.G. Rounded

“Devon, England-based biz-R recently completed this project for Clive’s new range of fresh organic meals available from independent food stores, farm shops and other organic food retailers. The approach challenges packaging design in a market currently saturated with uninspiring international brands and bland own label products; through distinct differentiation it assists Clive’s as they expand and diversify their product range. What sets them apart from everything else in this market is a bold, graphic, identity based on symbology, pattern and color associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf. The cardboard sleeve was adapted to accommodate the clear plastic pot and reveal as much of the content as possible.”


Gorilla Coffee

December 12, 2008 | 1 Comment


Designed by One Trick Pony | Country: United States

“Gorilla Coffee is a fair-trade, organic coffee roaster in Brooklyn, New York. In addition to roasting beans for their Park Slop shop, they do a considerable amount of wholesale business throughout New York City. We created a bag design that makes a bold statement when stored (or, as we prefer to think of it, displayed) on shelves in coffee shops and restaurants throughout the city to let people know that Gorilla is here.”

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Lovely Package

Curating the very best packaging design