Lovely Package

Curating the very best packaging design

Changing Lanes Wine

October 8, 2008 | 1 Comment

“Changing Lanes is the collaboration of two wine makers, Justin Lane and Mark Lane, who, by sheer coincidence, share the same last name. The wine is unique as it uses grapes from both McLaren Vale (South Australia) and Margaret River (Western Australia), representing the respective home regions of the two wine makers. Combining grapes from these two regions in the one wine was something of a first: a unique wine that needed unique packaging. Mash’s solution: Changing Lanes, a lenticular animated label. When viewing the label at different angles the face in the photo changes from Mark Lane (Lane 1) to Justin Lane (Lane 2). The label imagery tells the story behind the brand.”

Shapy

October 8, 2008 | 0 Comments

I love the energy that this packaging evokes, so fitting for it’s category.

“To use the design to emphasise the basic, concrete idea behind the whole product series: clear results in user-friendly packaging. To use the design concept to give a sense of what it takes, once you have decided
to get in shape.”

Designed by BVD.

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Waitrose Fresh Herbs

October 7, 2008 | 2 Comments

“Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents. Guest herbs make an exclusive and seasonal appearance with a splash of red in the headline. Herbs are as rich in myth and magic as they are in flavour and nutrition. This was a great opportunity to spread the word and present some real shelf talkers.”

Designed by Lewis Moberly.

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The Cost Vineyard

October 7, 2008 | 2 Comments

Amazing concept driven design by Sandstrom Partners.

“With tweleve different labels for a single vintage of Willamette Valley Pinot Noir, The Cost Vineyard labels are created to look like newspaper clippings from various parts of a paper. The vineyard is mentioned in some way in each story or aticle featured, but it is never the lead story or headline.”

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Gee Beauty

October 7, 2008 | 2 Comments

“Given that the established brands in the beauty industry invest billions (with a ‘b’) on product and brand advertising, we were tasked with launching a new concept in urban, modern and time-sensitive beauty treatments. Gee Beauty is the result of experience combined with irreverance and a best-of-class lineup of products and services.”

Designed by GJP.

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Jergens

October 6, 2008 | 0 Comments

Nice clean, upscale packaging for Jergens fine liquid hand wash. Designed by Toronto based Brand&Tonic.

Meinhardt

October 6, 2008 | 0 Comments

TAXI Vancouver has done a great job re-branding Meinhardt. The simple execution and play on the store’s name is a nice touch.

“Linda Meinhardt started her own fine food store over a decade ago and is a true food aficionado, she searches the world over for gourmet treasures she can bring back and share with her customers. We developed an identity that could serve as an organizing principle, internally and externally that reflects the essence of the brands – sharing a world of culinary discoveries with the true food afficiandos.”

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Polar Ice

October 5, 2008 | 0 Comments

What you can’t see in this photo is the unique label placement for Polar Ice Vodka. Pigeon Branding + Design took advantage of the crystal clear liquid, and went with label placement on the back of the bottle which creates a nice element of depth when viewed on-shelf.

Mystery Bottles

October 4, 2008 | 2 Comments

I found this set of lovely bottles on Flickr, but there wasn’t any background information regarding what they are or who designed them. They look like some type alcoholic beverage, but that’s about all I can make of them. If anyone can shed some light on this work please let us know.

Naturdiet

October 3, 2008 | 0 Comments

“A clear communication and uniform design was developed for the whole series, with a focus on the brand Naturdiet. The design is white and airy. On every pack the contents are photographed with energetic imagery. The whole series signals distinctly that it is about modern weight loss products.”

Designed by BVD.

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Lovely Package

Curating the very best packaging design


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