Lovely Package

Curating the very best packaging design


November 12, 2008 | 4 Comments

Designed by Purpose | Country: United Kingdom

“For their first Christmas, newly established printers Greenford Printing wanted a memorable way to promote their business and at the same time wish their valued clients a ‘Merry Christmas and Happy New Year’.

By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ created a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”


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4 Responses to “Panettone”

  1. lou
    March 19th, 2010 @ 8:36 am

    my italian – pantone admiring – heart goes BOOOM! i love this.

  2. Patti at Easton Place Designs
    November 28th, 2011 @ 7:34 am

    Completely in love with this…

  3. Jordana @ White Cabana
    November 28th, 2011 @ 7:35 am

    Ha ha ha. This put a smile on my face this morning. Clever. And Panettone…yes…it’s definitely a Christmas staple in Italian homes!

  4. mayssam @ Will Travel for Food
    April 25th, 2012 @ 2:08 pm

    Really cool!

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Lovely Package

Curating the very best packaging design