Lovely Package

Curating the very best packaging design

PanPan

January 16, 2010 | 3 Comments

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Designed by Rocío Martinavarro | Country: Spain

“Visual Identity for a new artisan bakery chain in Valencia, Spain. Contemporary reinterpretation of the traditional ear of wheat, the bread’s main ingredient, to form a pattern that is easily recognizable. The brand instantly stands out among the average bakeries that use literal illustrations of wheat in their visual identity. The ear wheat pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, used to build stone ovens in the past.

The naming concept of PanPan is based on word repetition in order to emphasize authenticity. Bread bread, as in real bread. This system is carried throughout most packaging materials under one slogan with double meaning: “PanPan. You will repeat”.

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Comments

3 Responses to “PanPan”

  1. thomas
    January 17th, 2010 @ 12:33 am

    beautiful. i love how the fabric draw-string also echos the pattern

  2. Oliver
    January 19th, 2010 @ 4:55 am

    absolute fantastic … great color and really reduced

  3. Sencha Design
    February 16th, 2010 @ 5:09 am

    Awesome! I love pan pan. The patern is incredible.

    Good work!

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