Designed by: PepsiCo Design & Innovation
Country: United States

Food Packaging Design

Patagonia Provisions

by Chris Zawada
September 7, 2014
36058

Designed by TDA_Boulder | Country: United States

“Patagonia Provisions is a line of food directly linked to its source, seeking to create a sustainable form of nourishment. In order to communicate this unique initiative, we created a design that speaks directly to the source of the product by featuring wild sockeye salmon as the hero of the package. The back of the pouch tells the story of the product along with visual icons that accompany preparation instructions.”

Credits
Designer: Austin O’Connor
CEO, Director of Design: Thomas Dooley
Executive Creative Director: Jonathan Schoenberg

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Designed by: PepsiCo Design & Innovation
Country: United States

Food Packaging Design

Patagonia Provisions

by Chris Zawada
September 7, 2014
36058

Designed by TDA_Boulder | Country: United States

“Patagonia Provisions is a line of food directly linked to its source, seeking to create a sustainable form of nourishment. In order to communicate this unique initiative, we created a design that speaks directly to the source of the product by featuring wild sockeye salmon as the hero of the package. The back of the pouch tells the story of the product along with visual icons that accompany preparation instructions.”

Patagonia Provisions

Credits
Designer: Austin O’Connor
CEO, Director of Design: Thomas Dooley
Executive Creative Director: Jonathan Schoenberg

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