Lovely Package

Curating the very best packaging design

Paul Sapin

September 7, 2010 | 3 Comments

Designed by Neumeister | Country: Sweden

Input: When Paul Sapin launched their series of wine, white, red and rosé, in PET-bottles the awaited success did not occur – although reviews were good. What was the problem? Neumeister was approached to take a look at the packaging design.

Output: Easy to go”, is the main idea. Classic design with a modern approach. Old meets new, in the same way as the product; traditional French wine, produced in a traditional way, but with a whole new packaging concept. And the twisted label as an eye catcher.

Outcome: Relaunched spring 2010.”


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3 Responses to “Paul Sapin”

  1. akrok design
    September 8th, 2010 @ 10:15 am

    i love it. great stuff as usual from neumeister

  2. Billy
    September 14th, 2010 @ 12:09 am

    I love the design, I bought the red wine this weekend for 69 swedish kronor (~$8). It’s pretty good, absoloutly worth the cost, and great bottleing design!

  3. Kai
    January 2nd, 2011 @ 6:05 pm

    Does anyone know where I can buy the new one online?

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Lovely Package

Curating the very best packaging design