Lovely Package

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Paul Smith x Evian

September 21, 2009 | 10 Comments

paulsmith

Designed by Paul Smith | Country: United Kingdom

“Following its annual trend in partnerships with Fashion Designers, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude – Paul Smith!  The new exclusive Evian bottle (image below) is designed with a festive theme in vibrant colors – with a nod to the famous Paul Smith stripes – which elegantly underlines the purity of the natural spring water from the French Alps.  The annual Evian designer bottle tradition began in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean Paul Gaultier.”

Comments

10 Responses to “Paul Smith x Evian”

  1. Dora
    September 21st, 2009 @ 3:36 pm

    Wow…this is beautiful.

  2. Ross
    September 22nd, 2009 @ 1:20 am

    I want it!!!

  3. jay
    September 22nd, 2009 @ 3:45 am

    great packaging. we went to the launch party at Altitude 360 London , Sir Paul Smith was in great mood, evian is super cool!

  4. Oliver
    September 22nd, 2009 @ 10:26 pm

    beautiful … love it!

  5. Maja Pelc
    September 23rd, 2009 @ 6:36 am

    Looks really cool, both the bottle shape and the colourful strips. It’s a step forward from the traditional glacier pictures on the bottles. And that works so much in their favour.

    Everybody has seen the glaciers and crystals, but if this colourful and stylish thing stands between other water bottles on the shelf, it will get noticed (and appreciated, I imagine) without a doubt.

  6. JP
    September 23rd, 2009 @ 9:26 am

    Yes but does it make the water taste any better. I find that Evian is one of the worst tasting waters going. Lovely package though.

  7. Justin Etzin
    September 23rd, 2009 @ 2:29 pm

    On behalf of everyone at Altitude 360, I must say it was a pleasure to host the party for Paul Smith and Evian.

    Justin Etzin
    Brand owner of Altitude 360

  8. Neil Martin
    September 30th, 2009 @ 9:44 am

    While it is indeed a nice design, I question the validity of doing something like this. Bottled water in general annoys me, but to go one step further and package it in a glass bottle as well is madness.

  9. Justin Etzin
    January 23rd, 2010 @ 8:10 am

    Having seen the roll out of the bottle around the world, Paul Smith really did an excellent job for Evian. It was one of our most successful launches ever held at Altitude 360 during London Fashion Week.

    Justin Etzin
    Brand owner of Altitude 360

  10. qw
    November 15th, 2012 @ 2:20 am

    That the water in life .. In creativity beautyThank you

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