Sep 21, 2009
Paul Smith x Evian
Designed by Paul Smith | Country: United Kingdom
“Following its annual trend in partnerships with Fashion Designers, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude – Paul Smith! The new exclusive Evian bottle (image below) is designed with a festive theme in vibrant colors - with a nod to the famous Paul Smith stripes - which elegantly underlines the purity of the natural spring water from the French Alps. The annual Evian designer bottle tradition began in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean Paul Gaultier.”
10 Comments, Comment or Ping
Dora
Wow…this is beautiful.
Sep 21st, 2009
Ross
I want it!!!
Sep 22nd, 2009
jay
great packaging. we went to the launch party at Altitude 360 London , Sir Paul Smith was in great mood, evian is super cool!
Sep 22nd, 2009
Oliver
beautiful … love it!
Sep 22nd, 2009
Maja Pelc
Looks really cool, both the bottle shape and the colourful strips. It’s a step forward from the traditional glacier pictures on the bottles. And that works so much in their favour.
Everybody has seen the glaciers and crystals, but if this colourful and stylish thing stands between other water bottles on the shelf, it will get noticed (and appreciated, I imagine) without a doubt.
Sep 23rd, 2009
JP
Yes but does it make the water taste any better. I find that Evian is one of the worst tasting waters going. Lovely package though.
Sep 23rd, 2009
Justin Etzin
On behalf of everyone at Altitude 360, I must say it was a pleasure to host the party for Paul Smith and Evian.
Justin Etzin
Brand owner of Altitude 360
Sep 23rd, 2009
Neil Martin
While it is indeed a nice design, I question the validity of doing something like this. Bottled water in general annoys me, but to go one step further and package it in a glass bottle as well is madness.
Sep 30th, 2009
Justin Etzin
Having seen the roll out of the bottle around the world, Paul Smith really did an excellent job for Evian. It was one of our most successful launches ever held at Altitude 360 during London Fashion Week.
Justin Etzin
Brand owner of Altitude 360
Jan 23rd, 2010
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