Lovely Package

Curating the very best packaging design

Pavilion Garden

January 30, 2012 | 5 Comments

Designed by One Darnley Road | Country: United Kingdom

“The brief: Matthew Algie approached us to create a new brand identity that would reinforce the company’s long standing positioning in the tea community.

Matthew Algie Esq. first began blending tea consignments in 1864, proudly packing them for Victorian Tea Pavilions. Over 140 years later, the company continues to take pride in its rich history (and its tea, of course) and wanted us to create a new identity to reinforce this reputation.

The project: Having assessed their competitors and target audience, we aimed to acknowledge the product’s heritage while appealing to the more contemporary tea-drinker.

We sourced old Victorian drawings to emphasise Matthew Algie’s past – choosing an individual teapot for each of the 10 teas and infusions – and balanced this vintage style with vibrant, contemporary colours.”

Comments

5 Responses to “Pavilion Garden”

  1. hannah
    January 31st, 2012 @ 7:09 am

    I just wrote a blog post about tea packaging- classifying the different types. (http://openbox9.com/2012/01/19/three-classes-of-tea/). While this is lovely packaging (esp. the boxes) I think it’s a bit hard to classify. My closest guess would be the mysterious tea.

  2. Meg
    January 31st, 2012 @ 11:16 am

    SO LOVELY. The color variety is so wonderful.

  3. Robin
    February 2nd, 2012 @ 10:19 am

    I love the package. My only question: can you buy them in the Netherlands? I am a true tea addict and would love try these.

  4. Selektor
    February 3rd, 2012 @ 10:22 am

    Very eye-pleasing work, beautiful illustrations!

  5. sara
    June 5th, 2012 @ 4:28 am

    very nice.

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