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Peeze

February 18, 2011 | 5 Comments

Designed by SOGOOD | Country: The Netherlands

“Peeze provides top quality coffee, especially in the business to business area. Quality and sustainability throughout the whole chain is illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process.”

Comments

5 Responses to “Peeze”

  1. mary
    February 18th, 2011 @ 1:54 pm

    that’s creepy. imagine a bunch of people on a market shelf.

  2. Ben Champion Stevenson
    February 19th, 2011 @ 4:08 am

    Awesome packaging. It shows an ethical product, and is a good idea well executed.

  3. DYD
    February 19th, 2011 @ 5:50 am

    This is incredible. So intimate, and warming to see the face of the hard working people your supporting.

  4. liliana
    March 6th, 2011 @ 2:16 pm

    this is ridiculous. designed for a bunch of white people on the netherlands so they can see the “many colors” of the developing world without feeling bad about how people get exploited. commodification at its best.

  5. Ana
    September 23rd, 2011 @ 8:35 am

    I am not sure about this design, but if it-s fare trade , and we all know that even being fare trade, well, I guess that doesnt change the fact that people work extremelly hard in this coffee plantations, but I guess is better than the usual non fare trade… right? at least they are communicating some respect for this people (even if is in a moral or aesthetic point a view, the value is there and is educating whoever gets in contact with the package…) this is just me thinking at loud. What do you think?

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