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Pembroke Craft Brewery

August 28, 2010 | 6 Comments

Designed by Gary Head Design | Country: Australia

“What started as a love for beer and the need for more packaging pieces in a growing portfolio, this project developed into creating a brand for two guys who brew more beer than they can drink.

Pembroke Craft Brewery was born and the simple task for this job was to develop a labeling system for their ever expanding brew collection while sticking to their slick brand which highlights their outstanding work ethic to produce premium beer and beverages.

The labeling system is based on a focus toward a numerical labeling rather than traditional simple beer names. Resulting in the name of the beverage varieties being able to be more descriptive than the traditional naming of beers such as Dry or Drought.

All varieties have a template style design with the only point of difference being replaceable copy and colour to reflect the style of each beer/beverage.

You can just imagine going to the bar and ordering a Pembroke 2″


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6 Responses to “Pembroke Craft Brewery”

  1. Christina
    August 28th, 2010 @ 11:13 am

    Simple, yet interesting. Love it!

  2. Haley
    August 28th, 2010 @ 4:08 pm

    I hope these will be coming to a bar near me soon! (cincinnati!)

  3. Oliver
    August 29th, 2010 @ 6:23 am

    great … love the colors

  4. Christina
    August 29th, 2010 @ 9:28 am

    @haley: That’s crazy, I’m getting ready to go to school in Cincinnati this fall at the University! 😀

  5. Billy Holm
    August 29th, 2010 @ 11:24 am

    Nice and clean. Great colours, suiting packaging for a really good beer! :)

  6. Bob
    August 29th, 2010 @ 2:25 pm

    hmm…interesting to know what the brief was, looks very feminine and not like beer at all

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