Lovely Package

Curating the very best packaging design

Peppersmith Gum

February 25, 2010 | 1 Comment

peppersmith

Designed by B&B Studio | Country: United Kingdom | Font: Gill Sans Shadowed | Buy It

“The Peppersmith name reflects both the Englishness of the mint and the artisan feel of the product,” says B&B Creative Partner Shaun Bowen. “The design has a similar feel, but we’ve had great fun disrupting its seriousness with our moustache icon, which carries across into broader brand communications.

The pack also contains tiny papers for throwing gum away – a reflection of Peppersmith’s mission to overcome the age old problem of gum ending up stuck to pavements.”

peppersmith2

Comments

One Response to “Peppersmith Gum”

  1. Gerlinde Gruber
    February 25th, 2010 @ 11:45 am

    i really love it! a bit oldschool. YEAH

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