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Pepsi Raw

August 27, 2009 | 6 Comments


Designed by Ziggurat Brands | Country: United Kingdom

Simple yet distinctive packaging design for Pepsi Raw, a Pepsi product made with no artificial colours, flavours, sweeteners or preservatives. It is available in the United Kingdom as shown above and marketed in the US as Pepsi Natural using a different packaging solution.


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6 Responses to “Pepsi Raw”

  1. Florian
    August 27th, 2009 @ 9:20 am

    Any information about the “raw” fact?

  2. Jeff Finley
    August 27th, 2009 @ 10:43 am

    Oh I like this a lot.

  3. Lovely Package
    August 27th, 2009 @ 11:00 am

    @Florian: Please see our updated description, which should help to answer your question.

  4. jarhead
    August 27th, 2009 @ 11:03 am

    Beautiful packaging for a large conglomerate like Pepsi.

    Pepsi Raw is a traditionally flavored cola introduced in the United Kingdom in 2008 as a “Sparkling Cola Drink with Natural Plant Extracts”. Pepsi Raw contains naturally sourced ingredients that are free from artificial flavouring, colourings, preservatives and sweeteners. Uses pure cane sugar and apple as sweeteners. Pepsi Raw is sold under the name Pepsi Natural in the US.

  5. Shane
    August 27th, 2009 @ 4:16 pm

    am i the only one that thinks this looks a little like a sex toy?

  6. Landon
    August 28th, 2009 @ 9:32 am

    Hey, it’s sure better than the recent redesign of all the other flavors.

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