Lovely Package

Curating the very best packaging design

Pereg Gourmet Natural Foods

December 31, 2011 | 3 Comments

Designed by Squat Design | Country: United States

“Pereg Gourmet Natural Foods launched its Quinoa-Rice-Couscous line, “superfood” mixes that combine major health benefits with international flavors. With this line, Pereg exceeded the normal bounds of wholesome flavorful food production and challenged Squat Design to create packaging that has a savory, tasty appeal, visually communicates the natural, nourishing qualities of the products and stimulates the consumer.

Squat Design’s expert art direction unified the visions of graphic designers, the photographer and stylist to create artful packages that stand out on the shelf. Our designers opted for recycled, raw-type paper to express the natural feel of the product and our technical team worked intimately with the printer, to resolve the issues of complicated printing techniques, in order to realize the desired design.”

Comments

3 Responses to “Pereg Gourmet Natural Foods”

  1. Lajja
    December 31st, 2011 @ 8:45 pm

    Awesome! Love it

  2. Prerna Bhaskar-Jebens
    January 1st, 2012 @ 1:41 pm

    Love the hand drawn illustrations at the back of the box and typography (almost looks hand drawn from a distance, but isnt). Quinoa has a new home, Made in USA! Italy?

  3. superstar
    February 22nd, 2012 @ 5:21 pm

    Great~! beautiful color

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