Designed by: PepsiCo Design & Innovation
Country: United States

PICNIC

PICNIC

Designed by TAXI | Country: Canada

“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.

The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”

PICNIC

PICNIC

PICNIC

PICNIC

Popular designs

Wanderers Vodka: A Blend of Nomadic Heritage and Modern Design

The spirit of freedom and adventure is encapsulated in the design of the Wanderers Vodka. Infused with steppe herbs, the complex flavor and unique aroma transport us straight to the vast plains of the Qazaqstan steppe, where nomad tribes traversed the land for thousands of years, shaping its history.

Designed by: PepsiCo Design & Innovation
Country: United States

PICNIC

lovely-package-picnic-2

PICNIC

Designed by TAXI | Country: Canada

“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.

The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”

PICNIC

PICNIC

PICNIC

PICNIC

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