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Curating the very best packaging design

Pipers Crisps

March 1, 2013 | 1 Comment

Designed by Founded | Country: United Kingdom

“We redesigned the identity and packaging for Pipers Crisps, the idea was deemed too extreme in the end, but we loved the work so much we wanted it to see the light of day. We commissioned illustrator Matthew Green to help develop the Piper and his world of friends to depict the various incredible Piper flavours.”

Comments

One Response to “Pipers Crisps”

  1. Nik Bedford
    March 4th, 2013 @ 5:26 am

    Branding is way too high on the pack. flavours are too lost in the illustration to make them relevant as differentiators

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