Lovely Package

Curating the very best packaging design

Polevskaya Varnya

September 9, 2013 | 6 Comments

Designed by Red Pepper | Country: Russia

“Beer package concepts are usually very beautiful.

But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

100% of mandatory information shown. 100% of idea saved. 100% not fake and already in stores.”

Comments

6 Responses to “Polevskaya Varnya”

  1. Duke
    September 9th, 2013 @ 7:11 pm

    a pice of shit
    sorry

  2. Marc Hughes
    September 10th, 2013 @ 11:52 am

    Sneaky and very clever

  3. Maria G
    October 8th, 2013 @ 8:52 pm

    Excellent work, very clever way to hide and drown the ugliness.

  4. Ariana Schiff
    October 11th, 2013 @ 7:28 am

    Wow, Duke… If you’re going to make snide remarks, you might at least consider utilizing spell check.

    In contrast to your opinion, I think this is one of the most elegant and thoughtful ways I’ve seen legal text incorporated into a packaging design.

  5. abro
    November 22nd, 2013 @ 6:30 am

    @Duke
    fuck off mate

  6. Bob
    April 15th, 2014 @ 1:42 am

    A complete RIP OFF of the Harvey Nichols packaging. Therefore this hasn’t been designed or thought through well.

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