Lovely Package

Curating the very best packaging design


March 17, 2010 | 4 Comments


Designed by Rhinocerosred Design | Country: United States

“Prismatic is a cabernet sauvignon from South America. It uses rustic materials and a modern layout to appeal to the younger and hipper wine drinker that is interested in wines from this region.”



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4 Responses to “Prismatic”

  1. Erik Mellenius
    March 18th, 2010 @ 1:02 am

    A cab sauv from South America? That’s it?
    Did you not get more information to build the design around or are you just not telling us?
    A lot more information is needed about the origin of the wine, the character, how it is made, the history of the vineyards etc. for anyone to know whether this design is any good.

  2. Oliver
    March 18th, 2010 @ 5:37 am

    beautiful …

  3. Alec
    March 18th, 2010 @ 9:15 am

    Erik, this is a private label wine for a retailer. The information to build the design around comes from demographic/buyer research done for the retailer. Therefore the designs may or may not relate specifically to the wine itself but rather the market/competitors that the retailer is trying to hit.

  4. Dea
    March 21st, 2010 @ 12:45 pm

    Beautiful, the multicolor circle pops! And I love the taupey beige neutral label background color.
    Just brilliant! Love it!

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Lovely Package

Curating the very best packaging design