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Probar Fruition

November 1, 2009 | 9 Comments

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Designed by Moxie Sozo | Country: United States | Fonts: Clarendon, Gotham

“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”

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Comments

9 Responses to “Probar Fruition”

  1. Victor Zuniga
    November 1st, 2009 @ 11:25 am

    Where can i get one? :)

  2. wat
    November 1st, 2009 @ 3:37 pm

    nice :)

    but for the precision “organic”… how “dates and oats” couldn’t be organic ? ^_o

  3. Mario
    November 2nd, 2009 @ 11:54 am

    f’cking delicious looking. this packaging will look great today, tomorrow, and in 10 years. Way to go Fruition and Moxie Sozo!

  4. akrokdesign
    November 2nd, 2009 @ 2:53 pm

    nice work, it does look pretty delicious.

  5. Michelle
    November 3rd, 2009 @ 11:14 am

    Very nice packaging! Very “tasty” for consumers, I am sure it is a great incentive for shoppers.

  6. Eva Gaisberger-Wrann
    November 3rd, 2009 @ 11:55 pm

    Love the details. Very nice.

  7. Antoni Luchniak
    November 10th, 2009 @ 6:18 am

    Awesome. Great use of illustrations!

  8. macamolina
    August 15th, 2010 @ 8:08 pm

    can somebody tell me which font is that?

  9. loren
    March 14th, 2011 @ 1:20 pm

    i love this packaging so much. and the rest of their sub brand products look beautiful too.

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