Lovely Package

Curating the very best packaging design

Probar Sweet & Savory

March 19, 2009 | 4 Comments

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Designed by Moxie Sozo, Illustration by Stefanie Shank | Country: United States

“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”

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Comments

4 Responses to “Probar Sweet & Savory”

  1. Evan PaleBird
    March 19th, 2009 @ 7:34 am

    Beauties!

  2. Charlie Trotter
    March 19th, 2009 @ 1:03 pm

    I want to look at these all of the time.

  3. geoff
    March 24th, 2009 @ 12:25 pm

    Great feel to all of them.

  4. Eleni
    July 8th, 2009 @ 9:23 pm

    beautiful, effective packaging. really holds its own on the store shelf.

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