Lovely Package

Curating the very best packaging design

Pucko

December 26, 2008 | No Comments


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pucko1

Designed by Neumeister | Country: Sweden

“Input: Pucko is the classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity that it would work on additional packaging types and sizes.

Output: A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

Outcome: Considerable increase in sales indicating a successful transfer into new packaging types.”

pucko2

pucko3

pucko4

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