Lovely Package

Curating the very best packaging design

Queen Mary Tea

May 27, 2010 | 3 Comments

Designed by Niedermeier Design | Country: United States “Queen Mary Tea began as an upscale boutique cafe where patrons could enjoy full leaf teas from around the world while being immersed in a Victorian-style ambiance. Now they were looking to expand their customer base by selling premium tea products in high-end spas, hotels, and restaurants. As the name suggests, celebrating England’s rich tradition of midday tea is what first inspired the creation of this gourmet brand.

Carrying this original vision through to their packaging would be essential to achieving consistent brand representation. New flavor-based iconography and a distinct color palette were used to distinguish the various tea groups and helped clarify customer choice. A revised logo designed specifically for use with embossing and foil-stamping would allow for that extra special touch on thank you cards, invitations and other brand correspondence.”

Comments

3 Responses to “Queen Mary Tea”

  1. Christina
    May 27th, 2010 @ 3:34 pm

    I love the writing on top of the lid, which I assume is information on the background of the brand. Elegant and sophisticated.

  2. The Labelmaker
    May 28th, 2010 @ 1:03 am

    nice and classic!

  3. Christy Correll
    May 28th, 2010 @ 2:06 pm

    I agree with Christina – I love labels that are as informational and functional as they are beautiful. And the label on the lid definitely is all three.

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